Maureen Morrison
Digital Content Next
San Francisco, CA, United States
Contact Maureen
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Past articles by Maureen:
How marketers and agencies can address increasing privacy regulation
Privacy is, unsurprisingly, among the top concerns for executives in the industry, given the potential to affect how they target their advertising. → Read More
As podcast advertising grows, big advertisers await better metrics
Podcasts are a growing business, as measured by audience and ad dollars flowing into the space. However, major marketers are still hesitent to jump in. → Read More
What advertisers think of YouTube’s brand safety problems
Brand safety has been one of the most pressing issues in marketing over the last two years. With outcry, comes a reaction. But do advertisers really care? → Read More
Tyson buys McNuggets maker Keystone in latest protein play
Chicken McNuggets Credit: McDonald's Tyson Foods is buying chicken-nugget maker Keystone Foods for $2.16 billion, giving the meat and poultry marketer even more access to the restaurant industry and a bigger international reach. Keystone, which makes McDonald's Chicken McNuggets, among other products for fast-food chains, is being sold to Tyson by Brazil's Marfrig Global Foods. Tyson knows the… → Read More
Making Social Commerce Stick
The content you are trying to view is available to Insider Members only. It comes with ALL the other videos from this event. If you are a Insider Member you can access this content as part of your member benefits by logging in. If you are not a Insider Member, join today to gain access to this exclusive content. → Read More
Making Social Commerce Stick
The content you are trying to view is available to Insider Members only. It comes with ALL the other videos from this event. If you are a Insider Member you can access this content as part of your member benefits by logging in. If you are not a Insider Member, join today to gain access to this exclusive content. → Read More
Y&R Tapped as Lead Agency for 2020 Census
The Washington, D.C. area headquarters of the U.S. Census Bureau. Credit: HSK Architects WPP's Y&R has won the 2020 Census account after a review, according to people familair with the matter. The U.S. Census Bureau in late January issued a final RFP, with a projected completion sometime in August. Representatives for the Census, according to people familiar with the process, reached out… → Read More
FCB Chicago Names Ogilvy's Liz Taylor Chief Creative Officer
Interpublic's FCB has named Ogilvy's Liz Taylor its new chief creative officer. → Read More
Deutsch Added to AB InBev Roster for Busch Brands
Interpublic's Deutsch has been added to the AB InBev roster → Read More
Publicis Groupe Picks Up Much of Hewlett Packard Enterprise Business
Publicis Groupe won much of the Hewlett Packard Enterprise account after a review. → Read More
Why AT&T Went With Omnicom And What's Next For the Carrier
Why Omnicom had a "slight edge" in the review, and how AT&T plans to move the brand forward. → Read More
AT&T Consolidates Massive Account With Omnicom
AT&T has consolidated its creative, digital and media accounts with Omnicom after a relatively swift holding-company level review. → Read More
Small Agency of the Year, 11-75 Employees, Gold: Zambezi
Zambezi wins Small Agency of the Year, 11-75 Employees, Gold. → Read More
Small Agency of the Year, Northwest, Gold: Wexley School for Girls
Wexley School for Girls wins Small Agency of the Year, Northwest, Gold. → Read More
Small Agency of the Year, Southeast, Gold: Breensmith
Breensmith wins Small Agency of the Year, Southeast, Gold. → Read More
Project Work Might Not Be So Bad After All: Ad Age Small Agency Conference
At Ad Age's Small Agency Conference, Amy Cotteleer of A2G said that having multiple projects means shops have to depend less on big retainer clients. → Read More
Facebook Adds More Refined Targeting for App-Install Ads
App advertisers can now target people who have performed specific actions, like purchasing items. → Read More
McCann's Craft Worldwide Absorbs Staples' In-House Production Shop
McCann's production agency, Craft Worldwide, is absorbing Staples' in-house production studio. → Read More
Sponsored Locations Are Coming to Pokémon Go on a Cost-Per-Visit Basis
Pokémon Go will have an advertising model, and the developer, Niantic, will charge advertisers on a cost-per-visit bases → Read More
BitTorrent Launches Streaming News Network at Republican Convention
BitTorrent is launching its new live-streaming TV news network BitTorrent News at the Republican National Convention. → Read More