Derek Gleason, CXL

Derek Gleason

CXL

Atlanta, GA, United States

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Recent:
  • Unknown
Past:
  • CXL
  • Pe:p Laja

Past articles by Derek:

CXL

Marketing and Growth Lessons for Uncertain Times

Uncertainty. Anxiety. Risk. Crises are challenging times. "Marketing" may seem secondary. But nothing gets better if we stand still. → Read More

How to Grow a YouTube Channel: Benchmarks & Strategy

What does it take to grow a YouTube channel? From baseline optimization to brand-building, learn the key elements to success. → Read More

Learning Styles: The Impact on Marketing Messaging

Learning styles have been around—and misinterpreted—for decades. Find out how to use aspects to your advantage in marketing messaging. → Read More

Economic Moats: Who Has Them? And How Do You Get One?

An economic moat is a durable competitive advantage. What does that look like in a modern economy? And how do you dig one for your company? → Read More

Search Intent: How to Analyze and Optimize Your Site

It's not enough to rank for something because you can. You need to deliver answers. Find out how to match content to search intent. → Read More

Form Analytics: What You Can Track and How to Track It

How much do you know about your forms? Find out what you can track and how to track it with form analytics. → Read More

Account-Based Marketing Software & Tools

Finding the right account-based marketing software is tricky. Learn how to weigh your options and find the right solution. → Read More

LinkedIn Video Ads: Relevance, Specs, and Use Cases

LinkedIn video ads have the potential to overcome shortcomings on other platforms. But there are limitations, too. Get all the details. → Read More

Product Launches: 5 Unexpected Lessons from the Real World

Great product launches don't just follow a list of best practices. They adapt to surprises that can make or break a launch. Be prepared. → Read More

Knowledge Retention: How to Protect Your Competitive Advantage

You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. What can you do? → Read More

The State of Marketing Training in 2019 [Original Research]

U.S. companies spend billions on training each year. What about marketing departments? How much are they spending? And what do they get out of it? → Read More

Product Lifecycle Marketing: What Matters Most at Every Stage

The product lifecycle shapes marketing strategies—and great marketers shape the product lifecycle. Learn the keys to every stage. → Read More

Leading Questions: Great for Marketing, Terrible for Research

Bad survey data could cost you millions. And if you think you've eliminated all the leading questions in your surveys, think again. → Read More

How to Raise Prices for Existing Customers

Raising prices for current customers is scary, but it doesn't have to be. Learn how a thoughtful strategy and clear communication can succeed. → Read More

Brand-Owned Terms: The Power—and Process—of Naming a Movement

Inbound marketing. Conversational marketing. The subscription economy. Growth hacking. The phrases have defined brands. So how do you create one? → Read More

Making Web Conversions Meaningful for Long Sales Cycles

How much does a form fill or PDF download tell you about your marketing? If you have a long sales cycle, not much. Here's what to do. → Read More

4 Essential Methods of Session Stitching in Google Analytics

With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn → Read More

Google Analytics 360: The Features Worth $150k a Year

What's the business case for Google Analytics 360? It's about more than unsampled data. Find out which features are worth a six-figure investment. → Read More

How to Optimize Mobile Forms for More Conversions

An effort to increase your mobile conversion rate can become a competitive advantage. Find out how to optimize your mobile forms. → Read More

Freemium vs. Free Trial: Which Gets You More Paying Customers?

Freemium and free-trial signups have one thing in common: Neither generates revenue. You may agonize over the decision to choose one path over the other, → Read More