Steven Perlberg
Business Insider
Germany
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Past articles by Steven:
Substack is having a moment, again. But can the startup live up to its massive $650 million valuation?
Substack is having a moment again as the startup has amped up its existing product while other social media sites are struggling. → Read More
Wall Street Journal insiders are buzzing about what a leadership shake-up could mean for Murdoch world
Staffers are expecting that Sunday Times editor Emma Tucker might soon replace Matt Murray, who has been at the helm of the Journal since 2018. → Read More
How FTX's implosion put crypto news sites like CoinDesk, The Block, and Decrypt in the spotlight as they work to fend off an ad slump and conspiracy theories about their coverage
Crypto news sites led the coverage of Sam Bankman-Fried's fall and the FTX crisis. Top editors reveal their plans to keep dominating after the story wanes. → Read More
How Recurrent Ventures went from media darling to another publisher hit by layoffs and struggles
With properties like Popular Science and MEL, Recurrent was a bright spot in digital media before a round of fall cutbacks. → Read More
From House of Highlights to ESPN: How Omar Raja grew the 'SportsCenter' Instagram account to 32 million followers with sports-adjacent viral videos
The House of Highlights founder and a team of about nine ESPN staffers doubled the 'SportsCenter' Instagram following in two years with viral videos. → Read More
Amazon is quietly building the next big sports empire. Here's a look at its plan.
Its NFL 'Thursday Night Football' deal shows how Amazon is using sports to fuel its ad revenue, along with its other businesses. → Read More
CNN's new streaming service is shutting down just weeks after its pricey launch, 'a combination of the wrong strategy and wrong capital allocation'
CNN's new video streaming service, CNN+, is said to be closing after less than a month of being available. → Read More
LEAKED MEMO: The New York Times has issued a Twitter 'reset,' urging reporters to 'meaningfully reduce' how much time they spend on the platform
Executive Editor Dean Baquet said that the newsroom would step up support for reporters experiencing harassment. → Read More
CNN spends big to launch CNN+ but early downloads are small
The CNN app, which houses CNN+, sees little bounce in the app store despite blanket marketing campaign. → Read More
Ben Smith and Justin Smith's media startup Semafor has hired a chief revenue officer from The New York Times
The forthcoming global news startup is putting its executive team into place as it readies a launch for the fourth quarter of the year. → Read More
Crypto news site The Block has appointed a new editor-in-chief from Bloomberg as it plans a major newsroom expansion
Former Bloomberg editor Sarah Kopit is planning to quadruple the size of the news outlet to about 80 staffers, she told Insider. → Read More
LEAKED AUDIO: BuzzFeed staffers hurl questions at execs in tense meeting over plans to shrink the company's money-losing news operation
BuzzFeed said it's trying to turn around the decade-old news division, which has made a mark with its journalism but failed to turn a profit. → Read More
BuzzFeed is laying off 1.7% of its workforce and asking for voluntary buyouts in its news division after its first earnings call as a public company
When BuzzFeed reported fourth-quarter earnings on Tuesday, one figure stood out: Commerce revenue declined 26% to $16.7 million. → Read More
Spotify's splashy deals with stars from Ava DuVernay to Kim Kardashian made headlines, not podcasts. Insiders and leaked deal memos reveal a creative 'bottleneck,' shifting strategy, and internal tumult.
Podcast deals with the Obamas, Kim Kardashian, and Harry and Meghan made news and noise for Spotify. But many of its star partners haven't produced any content. → Read More
LEAKED AUDIO: CNN stars including Jake Tapper raise concerns about Jeff Zucker's exit in tense internal meeting
CNN stars grilled WarnerMedia CEO Jason Kilar over Jeff Zucker's ouster in a tense meeting, according to audio obtained by Insider. → Read More
Netflix is hiring Condé Nast and Time Inc. journalists, building a 'fandom engine' to market its shows
What is Tudum? Netflix's fan site that has hired a bevy of high-profile journalists as the streamer expands its marketing editorial operations. → Read More
Fresh from acquiring Wordle, The New York Times' gaming boss breaks down how games are set to become a key pillar of the paper's subscription growth
The Times acquired the hit puzzle game for a low seven-figure sum as part of an effort to reach new audiences through its standalone Games product. → Read More
How a crop of media startups are trying to fill the news gap for underrepresented audiences
The nonprofit news startup Capital B is launching Monday with a focus on local and national Black communities. → Read More
After 6 months, Meta's Facebook is readying an expansion of its Bulletin platform as the newsletter wars heat up
Campbell Brown, Facebook's vice president of global news partnerships, said it plans to add more writers on the newsletter platform in 2022. → Read More
A number of BuzzFeed staffers test positive for COVID-19 after holiday party, as cases surge in New York City
BuzzFeed requires vaccinations for staffers, and partygoers had to present their vaccination cards to get into the event, sources said. → Read More