Karlene Lukovitz
MediaPost
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Past articles by Karlene:
Netflix Grabs 6 Oscars, CNN Films Wins First 03/13/2023
Netflix Grabs 6 Oscars, CNN Films Wins First - 03/13/2023 → Read More
ESPN Reorganizes, Names Content, Acquisitions Chiefs 03/02/2023
Rosalyn Durant's responsibilities will include overseeing ESPN+, as well as programming and acquisitions.. Burke Magnus was promoted to president, content. → Read More
FuboTV Topped $100M In Ad Revenue In 2022, Stabilized Losses 02/27/2023
CEO David Gandler credits aggregation and "multiple monetization levers" for a record year. The company's losses stabilized, and it says it's on track to achieve profitability by 2025. → Read More
NBCU Promotes Advertising, Syndication Executives 02/17/2023
Tammy Filler, Jamie Cutburth and Jenny Depper taking on new roles reflecting NBCU's One Platform-driven strategy. → Read More
Cadent Adds Google Cloud-Powered Advanced TV Clean Room 02/15/2023
Google Cloud is the first partner to join Cadent's clean room integration marketplace. → Read More
Abandoned Mobile Apps Cost Advertisers $29M In 2022 02/09/2023
Some 12% of abandoned apps carried programmatic ads as of Q4, reports Pixalate. → Read More
DAZN Snags 10-Year Streaming Rights To NFL International Game Pass 02/08/2023
Deal spans more than 200 countries and regions, excluding China. → Read More
DoorDash Restaurants Can Now Offer Shoppable Ads On Roku 02/07/2023
Wendy's is bowing an exclusive $5-off offer via the platform, just in time for the Super Bowl. Grocery stores are also eligible to participate. → Read More
Magnite Bows Unified CTV/OTT Monetization Platform 02/07/2023
Media owners can sell ad inventory in their varied assets across live and video-on-demand, connected TV, OTT and addressable linear TV, says the SSP. → Read More
Pinterest Leans Into Shoppable Video As It Hits 450M Users 02/07/2023
The platform is pushing to make every existing and new short-form video shoppable, execs reported in yesterday's Q4 earnings call. → Read More
Fox Sells Out Super Bowl, Peak :30s Go For $7M+ 02/06/2023
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed the sales of the last 5% of inventory, Fox Sports said. → Read More
Amazon Upped 2022 Content Spend 28%, To $16.6B 02/06/2023
$7B went to Amazon Originals, live sports and licensed third-party video content, up from $5B in 2021. → Read More
Havas Media NA Taps FreeWheel To Scale U.S. CTV Campaigns 02/02/2023
The objectives are to optimize supply-chain consistency and financial and operational transparency. → Read More
Zuckerberg Promises 'Year Of Efficiency,' Meta Stock Jumps 19% 02/02/2023
Meta's ad revenue was actually up 2% on a constant-currency basis, but that was likely below average growth for overall digital advertising in Q4, according to consultant Brian Wieser. → Read More
YouTube TV Pulls MLB Network Over Carriage Dispute 02/01/2023
With viewership of major league baseball declining among Gen Z, in particular, losing YouTube TV could eventually hurt the network's advertising prospects. → Read More
Sling TV To Add Local ABC Stations In 8 Markets, Raise Prices In 5 01/31/2023
Prices will go up in markets in which Sling is already paying to carry local NBC and Fox stations. → Read More
The Next Big Thing For Addressable TV: Retail Media Collaboration 01/27/2023
Combining retailers' transactional and consumer profile data with TV's engagement factor and increasingly sophisticated targeting will create a uniquely powerful marketing opportunity. → Read More
Showtime Cable May Get Paramount+ Content, And A Rebranding 01/25/2023
Such a move might be another step toward an eventual merging of the Showtime streaming service into Discovery+. → Read More
Spotify Ad Chief Ostroff To Exit As Reorg Begins, 6% Of Staff Is Cut 01/23/2023
Under Ostroff, Spotify upped its content by 40X and doubled its ad revenue to EUR1.5 billion. Two other Spotify execs have been promoted to co-presidents. → Read More
Could Contextual Targeting Solve FAST's Problems? 01/20/2023
Could be. But programmers have to be convinced that a common metadata set will work to their advantage, as well as advertisers'. → Read More