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With the virus-that-shall-not-be-named still very much in play, there’s a lot of uncertainty. No one knows what the ‘new normal’ looks like or will look → Read More
Marketers, just as much as sales reps, can use the powerful functions of LinkedIn Sales Nav to identify, reach, and engage with audiences. Here's how, in 3 easy steps. → Read More
How do you use LinkedIn? Unless you’re a sales rep using LinkedIn Sales Navigator on a daily basis, you likely… → Read More
If you want to know how to find an email address, it’s most likely for 1 of 2 reasons: * You have a specific decision maker or thought leader in mind, or * You have a target audience and you’d like to reach them in their inbox. The majority of these tips on how to find an email work for #1. Only a handful work for #2 (emailing promising prospects at scale). What’s the ‘best’ way to do anything?… → Read More
Inbound marketing is king these days. But that doesn’t mean cold emails are dead. The big question is: how to… → Read More
Raise your hand if you enjoy cold calling and cold emailing. Let’s be honest: prospecting is rarely fun. It’s at the beginning of the sales cycle, before you even get close to closing a sale. Only when you get to demos and follow up conversations do things get exciting. That’s where these time-saving tips for your sales team come in. You can put a few things in place to make sure you’re as… → Read More
LinkedIn Sales Navigator is one of the best tools for generating leads. Using advanced search means you can target like never before. → Read More
Are you getting everything you can out of LinkedIn? For some sales teams, the power of the platform lies in… → Read More
Tips for creating winning cold emails abound. They range from the vaguely helpful (“don’t sound like a template!”) to the oddly specific (“leverage a trigger event in the prospect’s professional life”). The bottom line is: cold emails that get responses are cold emails that don’t sound like cold emails. So: how do you achieve an organic look and feel in that initial outreach? First: Focus on… → Read More
Are you happy with your cold email game? The Internet is full of ‘killer’ cold email tips to get more leads and close more sales. But who’s ready for some out-of-the-box thinking? Here’s our hot take on cold emails for 2020. #1 Stop being so fancy We know you’ve put a lot of effort into that beautifully styled email signature. Yes, it links to all your social channels, your website, and your… → Read More
The goal of any eCommerce business is clear: as you draw your target audience to your website, you want to… → Read More
People are practically glued to their smartphones — so why not take advantage of it? It’s now easier than ever… → Read More
New companies can spend up to 20% of gross revenue on sales and marketing costs. For small businesses, that’s a huge chunk of cash that you probably don’t have available. But almost all small business owners have access to a tiny little tool that makes marketing affordable and simple: smartphones. Smartphones are the fastest way to communicate with a large audience all at once. Your customers… → Read More
Using data in online sales in nothing new. eCommerce brands have been using data to drive sales, reach new audiences and upsell for the better part of two → Read More