Jay Acunzo, Medium

Jay Acunzo

Medium

New York, NY, United States

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Recent:
  • Unknown
Past:
  • Medium
  • Content Marketing Institute
  • Michael Brenner

Past articles by Jay:

Someone Recorded a Job Description as a Movie Trailer & It Is Amazing

You can read the original description beneath the video, or dive right into the goodness below. This was recorded by Scott Monty, and the person hiring this role is me. I am. It is me. I is the one… → Read More

Fundamentals Are Essential for Content Success

Avoid the common mistake average content marketers make when they focus on the incremental stuff – Content Marketing Institute → Read More

The Most Important Question to Ask Before Launching a Podcast

If you’re deciding to a launch a podcast, you need to get an answer to this question (99% of your success depends on it – Content Marketing Institute → Read More

The Incredible Insight That Turned Death Wish Coffee Into a Monster Success [Podcast]

If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It’s so easy to follow a list or do what someone else says works. But what if best practices aren’t even the best? Go outside the echo chamber with the story of a football … → Read More

The Simple Switch Merriam-Webster Made to Thrive in the Digital Age [Unthinkable Podcast]

Fight Back Against Best Practices There's enough commodity work out there. We aspire to be exceptional. Subscribe to get 1 big idea each week about trusting your intuition to succeed. Email Address I'm In Check email to confirm! Gmail users: Drag my note from Promotions to Inbox to avoid missing Monday's email. → Read More

The Great Lie We’re Told About Doing Exceptional Work

This is an excerpt from my weekly Unthinkable newsletter, which shares thoughts about conventional thinking at work, plus stories and ideas to break from it. In the Era of Advice, it’s never been a better time to think for yourself. So you want to do exceptional work. Great! But now the question becomes: How? Well, here’s what … → Read More

Fighting Advice Overload: It’s Time to Build a Better Business Internet

The following is an excerpt from my weekly newsletter about questioning conventional thinking at work. To receive Monday’s email, subscribe at unthinkable.fm Last week, I saw a headline on Medium that stopped me dead in my tracks: Why Being an A-Type Person Is the Quickest Way to Lose in Life Naturally, I started cramming Post-It … → Read More

Enough of the Guru Worship: Why We Should Demote Our Favorite Experts

We hear it all the time: We live and work in the “Information Age.” And most of the time, this is something to celebrate! We have more access, more ways to self-express, more choice, more technology, and more opportunities. It’s great! But… The Information Age has a dark side: Advice Overload. It’s just so easy … → Read More

Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast]

If there was a Yelp listing for every industry niche, “Headphone Brand” would appear with the most possible dollar signs. Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick … → Read More

Where the Risk-Takers, Visionaries, and Creators Start [Podcast]

We call the show “Unthinkable” because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking — that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant — that can be tough to understand from the … → Read More

The Green Smoothie Problem: Why Others Don’t Buy Your Ideas

Ever excitedly share an idea with a teammate, boss, or client that’s met with such horror that you wonder if you’d accidentally suggested clubbing baby seals? Oh! Uhhh, yeah me neither. But, like, you HAVE received some confusing or hesitant looks, right? Right. Okay. Same page. Because it’s just so easy for us to share … → Read More

Using Intuition as Your Unfair Advantage at Work [Podcast]

Intuition gets a bad rap in the working world. We associate it with gut feelings, snap judgments, perhaps the Muse — all things that we assume aren’t as powerful as rational thought. But what if your intuition IS rational? Maybe it IS a function of logic, it’s just that it happens at such an exponentially … → Read More

In a Sea of Sameness, Use This Tool to Stand Out

Marketers today obsess over the idea of a “noisy world,” but noise is not the problem — sameness is. Picture everybody you’re competing with playing piano in a giant concert hall. If you walked in and started playing piano yourself, you’d be contributing more noise to the room, and you’d go unnoticed. But if you … → Read More

1 Question to Ask to Make Sense of Endless Expert Advice [Podcast]

The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you’d need to focus more on your own context than all that advice. Luckily, today, we explore one question you can ask yourself to … → Read More

What Is Intuition? And How Can We Make It a Practical Tool? [Podcast]

What is intuition, anyway? Sure, we aspire to do something exceptional, and we can’t stand all that average noise created by the endless “hacks” and “cheats” and “secrets” out there. We know there’s a better way. Our gut is telling us something — maybe. Is it really our gut? But here’s our big question this week: … → Read More

How To Use Constraints To Create Better Work [Podcast]

Channel Links: iTunes, SoundCloud, Stitcher, Google Play This week, we wonder what happens when you embrace constraints, rather than fight for “creative freedom” (and we explore what the heck “creative freedom” even means). Stories today from First Round Capital (one of the premier venture capital firms in tech, with investments in Uber, Warby Parker, Blue Apron, Square, and more) and Soviet… → Read More

1 Thing I Think I Think: We Think Too Much

I think we think too much. (And yeah, I realize I just thought a thought to think that thought…) A few weeks ago on the show, we heard stories from Mitch Joel, one of the most prolific writers and, as it turns out, voracious readers I’ve ever met. So I asked him the obvious question: Does he have a routine for ... Read More The post 1 Thing I Think I Think: We Think Too Much appeared first on… → Read More

Marketers You Know, Stories You Don’t: Doug Kessler [Podcast]

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and ... Read More The… → Read More

The Immensity of Your Work

Appearing before Congress, famed astrophysicist and science communicator Neil deGrasse Tyson opened with a quote: “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” — Antoine de Saint-Exupery, French aviator The plea was simple, yet powerful: If ... Read More The post The… → Read More

Why You Should Focus More on the INSIDES of Your Content [Podcast]

Channel Links: iTunes, SoundCloud, Stitcher, Google Play When we say the word content, MOST of us refer to the container. It’s a bunch of blog posts, videos, or podcasts. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and marketers spend so much less ... Read More The post Why You Should Focus… → Read More