Jason Falls
Entrepreneur
Louisville, KY, United States
Contact Jason
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Past articles by Jason:
What 'Authenticity' Actually Looks Like in an Influence-Marketing Collaboration
Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers. → Read More
How to Build a Successful Influence Marketing Campaign
A six-step recipe is all you need to plow ahead. → Read More
Good Digital Marketing = Good Math
Conversion rates, action rates and math normally reserved for SEO and SEM professionals can drive good social and digital marketing. → Read More
5 Essential Social Media Tips Every Small Business Must Follow
Today, businesses must have a strong presence on the main social media channels, like Facebook, Twitter, and Instagram, leading the way. There are others, like Pinterest and Snapchat that also make sense for some brands...read more → Read More
The Magical Collaborative Workplace of the Future May be Farther Off Than You Think
by Jason Falls - Around half of enterprise knowledge workers think they’ll shed emails and meetings while gaining flextime and freedom without using the primary tools and mechanisms to do so. → Read More
Transform Your Market Research With Social Conversation Analysis
Jason Falls, Founder and Partner of the Conversation Research Institute, joins the Social Pros Podcast to outline the differences between social listening and conversation research and how one of them will revolutionize your marketing strategy. → Read More
The Dilemma of the Personal Brand
Are you really a brand? Do you need to be? Listen to any digital marketing consultant type these days and they’ll tell you that you won’t be able to get a job in 3-5 years...read more → Read More
How important should Twitter be in social media marketing?
There are two points to consider before throwing down a budget for Twitter ad campaigns in your social media marketing plan. → Read More
Organizational Party Bombs and How to Defuse Them
Jason Falls has tips to help you defuse organizational party bombs—those unexpected events, disruptions and distractions that get in the way of your productivity. → Read More
The Oscar Madison Guide To Managing Your Work
Digital strategist Jeff Falls shares six tips for managing your workload that will help anyone who relates to Walter Matthau's character in The Odd Couple. → Read More
2015 State of Search Industry Report: A Marketer’s Take
A snapshot of where many of today's search-based marketers' heads are when it comes to digital marketing focus, spend and more. → Read More
Do Brands Need to 'Speak American'?
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says. → Read More
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry? → Read More
The Hard Truths About the Fast Rise of Ello
The newest social network is all the rage, but not a real threat to Facebook. → Read More
On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated. → Read More
Getting Started on Twitter and Facebook As a Business Owner
Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company. → Read More
How to Drive Sales Through Social Media
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers. → Read More