Claire Atkinson
NBC News
New York, NY, United States
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Past articles by Claire:
After Trump doubled down on Goya, has it helped boost — or tank — sales of the Hispanic brand?
In the month following Goya CEO's praise of President Trump, the company has received $47 million worth of negative publicity — and just $10 million of positive press. → Read More
From lipsticks to lattes, commuter-friendly businesses struggle to adjust to empty streets
With fewer people making their morning pilgrimages from home to the office, the businesses that served their needs are closing or trying to pivot to new business models. → Read More
NBC launches 'TODAY All Day,' a 24/7 streaming network
NBC's “TODAY” show, the long-running morning news and lifestyle franchise, will now be available all day and all night, via a 24-hour streaming service, the company announced Monday. → Read More
Fox News anchor Ed Henry fired over sexual misconduct allegation
Fox News is parting ways with national correspondent Ed Henry after the network was made aware of a past sex harassment allegation. → Read More
Facebook faces growing pressure from advertisers to do more to counteract hate speech
Amid mass protests over social justice, Facebook faces growing pressure from activists and advertisers to do more to counteract hate speech on its platform. → Read More
After backlash, AMC Theatres reverses decision on optional mask wearing
America's largest theater chain was forced to backtrack Friday after saying it would allow customers to choose whether they wanted to wear a mask in the cinema. → Read More
Will people ever go the movies again?
This year is likely to be a washout for Hollywood, unless movie lovers put their fears aside and are tempted back into theaters by a crush of blockbusters. → Read More
Harper's Bazaar names its first black editor-in-chief
Samira Nasr will be the first black EIC of the magazine in its 153 year history. → Read More
Higher fares, longer waits, no booze: How coronavirus will change the way we fly
The travel industry is frantically retooling to encourage customers to step out into the world again — but at what cost? → Read More
Internet companies won't disconnect people for unpaid bills for 60 days, FCC says
A group of broadband and telecommunications firms signed up to the FCC’s “Keep Americans Connected Pledge,” which asks connectivity companies to postpone termination of services for the next 60 days. → Read More
Entertainment giants brace for outsize hit from theme park closures, cinema shutdowns
"China alone is a third of the world’s movie screens. I can’t think of anything comparable," said one entertainment expert about the financial impact of cinemas across China remaining shuttered. → Read More
Sprint/T-Mobile merger could lead to thousands of job losses, despite regulator promises
The merger of T-Mobile and Sprint could lead to as many as 24,000 job losses, according to a group representing independent phone store owners. → Read More
Why some Super Bowl commercials fell flat while others won the night
If there was a theme that appeared to unite most Super Bowl commercials this year, it was mashups, or ads trying to appeal to the broadest set of consumers. → Read More
Where to watch Oscar nominated movies, including 'Parasite,' 'Marriage Story,' and more
The 92nd Academy Awards are one week from Sunday and there are plenty of ways to get caught up on all the big movies. → Read More
Super Bowl ads feature LGBTQ-friendly, women-centric messages
While this year’s 77 Super Bowl commercials will include notable LGBTQ figures, they will also feature more women behind the camera and in lead roles. → Read More
Kobe Bryant's business empire broke the mold for retired athletes
Kobe Bryant was best known for bringing his competitive spirit to the basketball court — the “mamba mentality” as it was known — but in recent years he also applied it to the business world. → Read More
Mr. Peanut's fiery end turns into social gold for Planters
Kraft Heinz decision to say goodbye to Mr Peanut garnered media attention that far outweighed the cost of a Super Bowl spot. → Read More
Hallmark Channel parent's CEO out after same-sex marriage ad backlash
Crown Media Family Networks Chief Executive Bill Abbott is leaving the company a month after the Hallmark Channel decided to pull Zola's same-sex marriage advertisement. → Read More
Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder
Marketers are voicing concerns about what happens if their ad appears just after a commercial for Trump or Bloomberg, one expert said. → Read More
Trying to cut the cord? Cable companies are wooing people back by offering free streaming
In an effort to keep cord cutters, cable companies are stepping up their deals, offering free programming as an alternative. → Read More