Jeremy Maggs, BusinessLIVE

Jeremy Maggs

BusinessLIVE

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Recent:
  • Unknown
Past:
  • BusinessLIVE

Past articles by Jeremy:

The pirates are getting smarter

Fake ‘luxury goods’ are no longer so easy to spot — and are reaching more and more customers → Read More

Making friends with data

Fear of job losses and big egos stand in the way of the level of collaboration needed in the digital age → Read More

WPP’s Tebogo Skwambane on the art of selling and advising

Ad agencies now need to provide intelligence and trend analysis → Read More

The billboard bonus

Cheeky and big, an insurer has doubled its customer base by putting its message across in the old way → Read More

SA’s north-south pay inequality remains

The remuneration gap between Joburg and Cape Town is still there, except in tech and senior creative positions → Read More

How brands can play to win

Agencies are using ‘gamification’ to reach kids with cash → Read More

Amazon on top of the world again

Online retail giant swaps places with Apple in global ranking as it gears up to take on Takealot in SA → Read More

Gluten-free, sugar-free and truth-free?

Younger consumers want healthy products, but many are unhappy with the labelling → Read More

The colonel’s man in SA keeps an eye on changing tastes

KFC wants to stay abreast of the health trend, but there’s still room on the menu for bunny chow → Read More

Adman says agencies must do more on LGBTQI+ issues

There is more to understanding LGBTQI+ issues than chasing the pink pound, says adman → Read More

Singing out of tune on Loeries

A landslide vote ends the move to expel an ACA board director → Read More

PR gets a push up the ranks

Social media makes companies take PR agencies more seriously → Read More

How to survive in 2023

New Warc survey offers advice on how to deal with inflation — and with looming recession → Read More

The real Musk effect

The advertising jury waits and watches to see which way the new CEO will jump → Read More

Toyota chooses new driver

After a 60-year partnership Toyota dumps ad agency FCB → Read More

Measuring the true might of PR spend

There’s a new way to calculate whether campaigns are puff or power → Read More

Will the next Nando’s ad be written by a bot?

AI is making inroads in the ad industry, which is generally welcoming it as a valuable partner → Read More

The future belongs to internet advertising

A new report shows that the entertainment and media market has put Covid behind it, and that data consumption has continued to grow rapidly world-wide → Read More

Bad times can’t keep SA down as brand value hits $215bn

Even in an age of load-shedding and a struggling economy, the nation’s brand value is up → Read More

Measuring the black diamonds

A new report on SA’s middle class provides good insights for brands → Read More