Laurel Wentz
Advertising Age
New York, NY, United States
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Past articles by Laurel:
Tencent Sales Jump 61%, Defying Law of Large Numbers
WeChat's welcome screen Credit: WeChat Tencent Holdings is defying the law of large numbers, posting accelerating revenue growth and topping the most optimistic of analyst estimates. The owner of WeChat, the social network that is nearly ubiquitous in China, reported a 61 percent rise in third-quarter sales. Fueled by advertising and hit game "Honour of Kings," the growth was the fastest since… → Read More
Wear This Hat From Ford, and You Won't Fall Asleep at the Wheel
Ford's SafeCap created by Ford agency GTB uses light, sound and vibration to jerk drivers awake. → Read More
To Help Puerto Rico, Check Out Puerto Rico Recovery Index
Site developed by DDB curates trustworthy non-profit efforts to help devastated island. → Read More
Wear This Hat, and You Won't Fall Asleep at the Wheel
Falling asleep at the wheel is a major danger for motorists, and a leading cause of accidents for truck drivers. So Ford Motor Co. and the Sao Paulo office of GTB, WPP's global creative agency for Ford, invented SafeCap. It looks like a baseball cap, but it's really a piece of wearable technology that keeps drivers from falling asleep at the wheel. Ford SafeCap Credit: Ford GTB mapped truck… → Read More
Check Out Puerto Rico Recovery Index
Check out Puerto Rico Recovery Index. DDB Puerto Rico came up with this practical idea to organize and curate reliable non-profit efforts to help the devastated island so people who want to donate can find everything on one site, says the agency's CEO Edgardo Rivera. "No one knew who was doing what." Credit: Puerto Rico Recovery Index Forty-five days after Hurricane Maria struck, only about 22%… → Read More
Wear This Hat, and You Won't Fall Asleep at the Wheel
Falling asleep at the wheel is a major danger for motorists, and a leading cause of accidents for truck drivers. So Ford Motor Co. and the Sao Paulo office of GTB, WPP's global creative agency for Ford, invented SafeCap. It looks like a baseball cap, but it's really a piece of wearable technology that keeps drivers from falling asleep at the wheel. Ford SafeCap Credit: Ford GTB mapped truck… → Read More
Check Out Puerto Rico Recovery Index
Check out Puerto Rico Recovery Index. DDB Puerto Rico came up with this practical idea to organize and curate reliable non-profit efforts to help the devastated island so people who want to donate can find everything on one site, says the agency's CEO Edgardo Rivera. "No one knew who was doing what." Credit: Puerto Rico Recovery Index Forty-five days after Hurricane Maria struck, only about 22%… → Read More
Pick of the Day: Ford's SafeCap Won't Let You Fall Asleep at the Wheel
Falling asleep at the wheel is a major danger for motorists, and a leading cause of accidents for truck drivers. So Ford Motor Co. and the Sao Paulo office of GTB, WPP's global creative agency for Ford, invented SafeCap. It looks like a baseball cap, but it's really a piece of wearable technology that keeps drivers from falling asleep at the wheel. GTB mapped truck drivers' movements to identify… → Read More
OtterBox's First Facebook Live Has Toddler Wrestlers
See what the OtterBox and Hispanic agency Dieste learned from their first Facebook Live experience.#Madrazos → Read More
OtterBox Targets Hispanic Moms With a Toddler Fight
When a brand and its agency feature toddlers on a Facebook Live video, what could go wrong? Credit: OtterBox Cellphone case marketer OtterBox decided to find out on Tuesday in what was also its first significant push into the U.S. Hispanic market, targeting millennial Latina mothers. Working with U.S. Hispanic shop Dieste, OtterBox's Facebook Live starred two 3-year-old boys in a bright-yellow… → Read More
OtterBox Targets Hispanic Moms With a Toddler Fight
When a brand and its agency feature toddlers on a Facebook Live video, what could go wrong? Credit: OtterBox Cellphone case marketer OtterBox decided to find out on Tuesday in what was also its first significant push into the U.S. Hispanic market, targeting millennial Latina mothers. Working with U.S. Hispanic shop Dieste, OtterBox's Facebook Live starred two 3-year-old boys in a bright-yellow… → Read More
Sao Paulo's Ingenious Move for Return of Banned Billboards
Spend $95 million to maintain bridges, and get 32 LED panels, Sao Paulo's mayor proposes. → Read More
Sao Paulo's Ingenious Move for Return of Banned Billboards
Credit: wsfurlan/iStock Outdoor advertising is creeping back into one of the world's biggest cities after a decade of being banned. In 2007, São Paulo's then-mayor shocked marketers and ad agencies by making illegal everything from billboards to large store signs in the Brazilian city of 21 million people. At the time, São Paulo had been overrun by huge billboards, and previous efforts to work… → Read More
Sao Paulo's Ingenious Move for Return of Banned Billboards
Credit: wsfurlan/iStock Outdoor advertising is creeping back into one of the world's biggest cities after a decade of being banned. In 2007, São Paulo's then-mayor shocked marketers and ad agencies by making illegal everything from billboards to large store signs in the Brazilian city of 21 million people. At the time, São Paulo had been overrun by huge billboards, and previous efforts to work… → Read More
Corruption Investigation in Pakistan Looks at Ad Agencies
Half a dozen ad agency executives in Pakistan, including the head of McCann Worldgroup's local affiliate, are being detained, along with several former government officials, in a corruption investigation, according to local press reports. Karachi, Pakistan Credit: Asim Hafeez/Bloomberg The government officials awarded almost $55 million for public awareness ad campaigns to seven ad agencies… → Read More
Steal, But Don't Eat, These 24-Carat Gold Chicken McNuggets
In the U.S., we all know of Ronald McDonald, and even Golden Arches characters of yore like Grimace and the Hamburglar. In Hong Kong, however, the folks have their own theiving mascot, Jack the Dipper, who apparently is a serial stealer of Chicken McNugget sauce. He was introduced back in 2005 and has a tight association with the McNugget menu offering. Jamal Hamidi, executive creative director… → Read More
Accenture Interactive Grabs Another Ad Agency, Buying France's Altima
Deal will be 17th acquisition for the world's biggest interactive agency network, owned by consulting giant Accenture. → Read More
Accenture Grabs Another Ad Agency, Buying France's Altima
Accenture Interactive is in final negotiations to buy Paris-based digital commerce agency Altima in the company's latest aggressive move into the agency space. The 370-person Altima agency creates and adapts experiences for e-commerce, mobile and in-store commerce, and has offices in France, Canada, China and the U.S. "Experiences are where brands win and lose customers, today more than ever,"… → Read More
Accenture Grabs Another Ad Agency, Buying France's Altima
Accenture Interactive is in final negotiations to buy Paris-based digital commerce agency Altima in the company's latest aggressive move into the agency space. The 370-person Altima agency creates and adapts experiences for e-commerce, mobile and in-store commerce, and has offices in France, Canada, China and the U.S. "Experiences are where brands win and lose customers, today more than ever,"… → Read More
See the 5 Best Creative Ideas From U.S. Hispanic Awards
Johnnie Walker Credit: Anomaly This year, the five best ideas in the U.S. Hispanic market were driven by clever use of Latin culture, ranging from work that resonates mostly int the U.S. to campaigns that have also become hits on the international awards circuit. The winners of the U.S.H. Idea Awards, organized by creative group Circulo Creativo and celebrated at an event Friday in Miami,… → Read More