Alison Weissbrot
AdExchanger
New York, NY, United States
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Past articles by Alison:
How Epsilon Is Future-Proofing For The Loss Of Online Identifiers
Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party cookies in Chrome and IDFA on Apple devices. While Epsilon’s ID graph still uses cookies and mobile ad IDs while they’re available, its CORE ID relies on deterministic matches against transactions and conversions, such as... Continue reading » → Read More
Visualizing The Future Of Marketing And Work With Publicis Vet Rishad Tobaccowala
Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March, he’s been dabbling in various passion projects and advising CEOs and Fortune 5000 companies, including Publicis. Most recently, in August, he joined the advisory board of ad tech company LoopMe. Tobaccowala also released a book... Continue reading » → Read More
Why Wondery Launched A Stand-Alone Podcast App
Consumers might be willing to pay for Netflix, Disney Plus and Amazon Prime to watch TV, but they’re not as open to shelling out bucks for subscription podcast apps. Although some podcasts are able to drum up their own subs, most podcasts are distributed freely, and a majority of listeners in the United States use... Continue reading » → Read More
In Election Run-Up, Xandr Launches Compliance Solution For Programmatic Political Ads
Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and people cut the cord, political advertisers want to take advantage of targeting as they shift budget to OTT – especially as the 2020 election approaches. Xandr has launched a curated workflow that allows political and... Continue reading » → Read More
Kargo Acquires Rhombus, Gaining Unique Social Embed Ad Unit
An embedded tweet or Instagram post is often the first place a reader’s eye lands on the screen when reading an article. Mobile ad exchange Kargo said Wednesday it will acquire Rhombus, an ad tech company focused specifically on targeting social embeds within articles, for that very reason. Terms of the deal were not disclosed.... Continue reading » → Read More
Google’s Heavy Ads Intervention Is Coming
Google has said it will release a default setting to block advertisements that violate its heavy ad intervention policy by the end of August. Sources tell AdExchanger those new policies coincide with the release of Chrome 85, which is scheduled for Tuesday. Google declined to confirm exactly when the ad intervention changes will go live,... Continue reading » → Read More
OpenX Launches A Prebid Solution For Small And Midsize Pubs
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code, fiddle with it to make sure it works with all of their supply-side platforms (SSPs), create default settings and timeouts and then test that the whole shebang is functioning properly. While that’s doable for a... Continue reading » → Read More
Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey
Ad tech used to generate most of the hype when it came to high-growth ad industry startups. But as the category matures, services firms that help brands navigate the complex world of digital advertising are growing faster. That’s the story in Inc. Magazine’s 2020 revenue survey charting the fastest-growing private companies in America, released... Continue reading » → Read More
Microsoft Or Twitter? Ad Buyers Weigh In On TikTok’s Future
The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social media app. While Microsoft’s acquisition of TikTok wouldn’t necessarily be about advertising, it could lend technical support and a trusted reputation for TikTok in the United States. Twitter has more advertising synergies with TikTok, but... Continue reading » → Read More
LiveRamp Seems Pandemic Proof, As Subscription Revenues Grew Despite COVID
LiveRamp was one of the few advertising companies to post solid growth in its fiscal Q1, thanks to marketers seeking alternatives for addressable advertising. Revenue for the quarter was $99 million, up 21% year over year, LiveRamp reported Monday. Subscription revenue, which include LiveRamp’s SaaS products such as its Authenticated Traffic Solution (ATS), Safe Haven... Continue reading » → Read More
UM’s Joshua Lowcock On The Facebook Boycott And The Brand Safety Battle
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to... Continue reading » → Read More
Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360
Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers. This is the first time Google is providing programmatic sales capabilities for audio publishers in Ad Manager. “We’ve seen growing interest from our... Continue reading » → Read More
Roku Outperforms Ad Industry, Says TV Spend Won’t Recover Until ‘Well Into’ 2021
Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend from brands across the board. Platform revenues, which include advertising, grew 46% YoY to $244.8 million, Roku said Wednesday during its Q2 earnings call. Overall, revenues increased 42% YoY to $356 million in the quarter.... Continue reading » → Read More
Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising
Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to monetize display advertising. Microsoft then outsourced its display business to AOL in 2015. Today, Microsoft holds roughly 1.4% of the... Continue reading » → Read More
Standard Media Index President Ben Tatta Brings Granular Pricing Data To TV
The TV industry is quickly shifting toward streaming, but there’s no standard for pricing across platforms and ad formats. That makes it difficult for buyers to accurately measure or benchmark ROI against competitors, as well as for networks to effectively optimize yield across platforms. Ben Tatta, the founder and former president of TV attribution company... Continue reading » → Read More
IPG’s Q2 Was Rough, But Its Work With Healthcare Brands Helped
Holding companies are being bludgeoned by the pandemic, and IPG is no exception. Organic revenue decreased 9.9% in the quarter to $1.85 billion as clients cut back spend in response to the COVID-19 pandemic, the company said during its Q2 earnings call Wednesday. IPG suffered declines in every major region, including the United States (-8%),... Continue reading » → Read More
Spotify’s Ad Spend Rebounded In June
After experiencing a slowdown in Q1, ad spend began to rebound at Spotify in June as some markets exited pandemic lockdowns, the company said Wednesday on its Q2 earnings call. Ad spend in April and May were down 25% before inching up to a 10% decline in June. For the quarter, ad-supported revenue increased 11%... Continue reading » → Read More
Zenith: Record Political Ad Spend Steadies US Forecasts
The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up to the 2020 election. Still, US ad spend will decrease 7% this year to $236 billion due to the impacts of COVID-19, according to Zenith’s global ad spend forecast, released on Monday. Without political ad... Continue reading » → Read More
Omnicom Cut 6,100 Jobs In Q2, But Believes The Worst Is Over
Omnicom mitigated the impacts of the COVID-19 pandemic on its business in part by cutting 6,100 jobs across its network in the second quarter, the company said Tuesday during its earnings call. Omnicom also froze hiring, eliminated salary increases, implemented voluntary pay cuts across its agencies and participated in government subsidy programs in 35 markets.... Continue reading » → Read More
Meet Colossus, The Supply-Side Platform Powering Diverse Publishers
Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those publishers often lack the resources or scale to set up programmatic sales. So diverse or minority-owned publishers get left out of the programmatic opportunity. Programmatic services firm Huddled Masses set out to fix that problem... Continue reading » → Read More