Michael Gartenberg
BusinessInsiderIndia
Elmwood Park, NJ, United States
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Past articles by Michael:
Apple needs another hit product. But the rumored new AR/VR glasses will not be it.
Michael Gartenberg, a former Apple exec and Gartner analyst, doesn't think Apple will succeed with the glasses where others have struggled. → Read More
Apple is selling fear disguised as innovation
"The message is 'If you want to live, buy our stuff.' Apple now sells devices the way First Alert sells smoke detectors," Michael Gartenberg argues. → Read More
Apple should look to the past as it innovates for the future
As the definition says, there’s more than one way to innovate. That’s said, sometimes, to innovate you need to look back. If there’re a thousand Nos for every yes, sometimes one needs to take five steps back to take one step forward. → Read More
iPad vs. Chromebook: Which is the real apple for the teacher?
I spent some time with Apple’s latest iPad and iWork suite. Then, to get some perspective, I thought it might be good to take a look at a Chromebook equivalent. Here's how they compare. → Read More
Meet Amazfit Bip: The little smartwatch with long battery life
If you can live with its limitations, or just want the battery life an always-on display, then the Amzfit Bip might just be the smartwatch for you. → Read More
It's time for Apple to go to CES
CES is no longer the show that defines the new year in tech. Apple is no longer the company that starts the year off with a bang. But, what if the two came together? → Read More
10 more words on iPhone X
Well, actually a few more than 10. Misleading headline. Sorry. → Read More
Microsoft might have lost at phones but it's battling back in the classroom
An Apple for the teacher... or time to open up some Windows? → Read More
The winner takes it (almost) all
Ripples are still being felt post-Apple's Q2 2016 results and the question remains: What's the future beyond the iPhone rainbow? → Read More
Overcoming bias in tech reviews
I've been reviewing technology for a long time as a columnist, analyst, and speaker. Like many, I've been accused of bias. By everyone. From all sides. → Read More
Come on Apple, drive my car...
The first rule of Apple Car is that no one has talked about Apple Car. → Read More
Technology should be about exceeding our grasp
Consumers are called just that because they "consume" content rather than create it. That doesn’t mean that the industry shouldn’t strive to deliver products that fire the imagination and spark creativity. → Read More
MacBook and why the most mundane of updates still matter
I wasn’t planning to write about the MacBook refresh. → Read More
The uni-tasker lives
There was a time when mobile devices were easy to classify. Phones were for talking, cameras were for taking pictures, and media players were for listening to music. The smartphone changed that, and iPhone took the smartphone to the mass market. → Read More
Amazon's Kindle Oasis and the sheer joy of reading
Michael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing. */ /*-->*/ /*-->*/ The Amazon Kindle Oasis is the ultimate electronic reading machine—it simply costs too much and isn't for everyone... → Read More
'Apple's best days behind it'... again
So it begins — the schadenfreude that comes with Apple, and a 'bad' quarter with Wall Street. → Read More
The impact of Apple Watch
The impact of Apple Watch goes well beyond the success of one device — it marks the first mass market, always connected, über personal technology. → Read More
The looming crisis in the digital home
Vendors must take responsibility for the home network and provide complete end-to-end solutions for consumers. Those that do so, like Apple, can emerge victorious in the battle for the digital home. → Read More
Apple, education, and teaching the teachers
For years, Apple has been synonymous with education. But winning the modern battle in the classroom isn't just about making useful iPads. → Read More
Can you really put a PC in your pocket?
Forget the great 'is iPad a work machine' debate. Today, it's all about phones... → Read More