Laurie Sullivan
MediaPost
California, United States
Contact Laurie
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Laurie:
Searches Up 43% For 'Is My Money Safe' As Another Bank Collapses 03/14/2023
After the recent bank failures, consumers conducted online searches to understand the situation and to make sure their personal finances were safe. → Read More
Mozilla Firefox Rolls Out Privacy Protection On Android 03/15/2023
Firefox on Tuesday began rolling out Total Cookie Protection (TCP) by default to its Android app that automatically blocks cross-site tracking on consumers' mobile devices. → Read More
Criteo Digs Deeper Into Retail Through Partnership, Acquisition 03/15/2023
Criteo on Tuesday announced a retail media advertising agreement to become the exclusive partner for brands' advertising across ASOS, a global online fashion destination. → Read More
Porsche In Talks To Bring Google Services To Its Cars 03/14/2023
Porsche AG reaffirmed the company is in talks with Google about integrating its software into its car technology. → Read More
Bing Chat Could Replace Answers In Search 03/13/2023
When Microsoft introduced Bing Search with ChatGPT, I thought it would eventually replace traditional search. Mikhail Parakhin, Microsoft CEO, Advertising & Web Services, hinted this weekend that this might happen. → Read More
69% Have Concerns About The Evolution Of Technology 03/13/2023
Fifty-three percent of media buyers and planners surveyed said they use third-party data in programmatic campaigns, and on average work with 11.9 different data providers. → Read More
Google Shares Update On Building Its Speech Models For AI 03/13/2023
Google's Universal Speech Model is a critical first step toward creating AI that can understand and translate 1,000 languages. Earlier this week, Google shared details of its AI universal speech model designed to understand hundreds of spoken languages. → Read More
Google Ads: How Much Companies Spend 03/10/2023
Go Fish Digital during the past years has worked with many software as a service (SaaS) companies on paid and organic search campaigns and wanted to try to estimate in aggregate the amount companies spend and which spend the most. Here are some educated guesses based on public numbers gathered with online tools. → Read More
Adobe: Weather Could Result In More Spending Than Cyber Monday 03/09/2023
Adobe and The Weather Company this week released the 2023 Digital Economy Index, which found rain, wind, and snow drive more than $12.4 billion in annual online spending. → Read More
TikTok Pushes Harder Into Search Ad Market 03/10/2023
TikTok has been testing search ads by invite only since March 2022, but three ad-agency sources say reps for the company continue to pitch the product more aggressively in recent days → Read More
Yelp Explores Advertising For Businesses Without Physical Locations And Off Its Properties 03/07/2023
Yelp has been working with large language models in search, providing a snippet of information in response to a search query on its platform. It's one of the improvements made in recent years that helped the company see strong performance in 2022. → Read More
Creative Services Professionals Are Most Concerned About AI 03/06/2023
Audience research company GWI conducted research on synthetic media such as text, images, and AI, and found that in advertising, 22% are interested in AI, 18% are concerned about AI, and 15% are worried AI will take their job. → Read More
Super Bowl XLII Attracted Malicious Attacks Through Sports Bets 03/03/2023
The popularity of sports betting and the frequent transfer of money makes it a prime target for malicious attacks, cybersecurity company HUMAN says. → Read More
Fifty-Eight Percent Of Enterprise Marketers Plan To Use AI For SEO, Study Finds 03/02/2023
Among enterprise marketers, some 58% plan to use AI for SEO and content creation this year, while 10% will use it to drive content generation, a BrightEdge survey on SEOs and the future of search finds. → Read More
OpenAI Launches ChatGPT API, Whisper For Voice; Prompts Instacart, Shopify, Others To Integrate Into Apps 03/02/2023
OpenAI's API for ChatGPT allows businesses to build the technology into an app, website, product, or service. OpenAI also launched Whisper, a speech-to-text model that transcribes audio into the language of the audio. Instacart plans to integrate OpenAI's technology ChatGPT into its app later this year. The company will name the feature Ask Instacart. → Read More
Google Makes Ad-Network Policy Updates 03/02/2023
Google has updated two ad-network policies. The first, Google Ads Malicious or unwanted software policy, will divide into three separate policies beginning May 9, 2023. The three policies cover Malicious software, Compromised sites, and Unwanted software. Until these policy changes are brought into effect, Google will continue to enforce its current malware policy. → Read More
Microsoft Integrates Bing Chat Into Windows 11 03/01/2023
Microsoft today released an update to Windows 11, Microsoft's latest PC operating system, making it easy to launch the new Bing chatbot for those who have access to the technology. → Read More
Three Ways Google Ensures Safe Online Shopping 02/28/2023
Google has several "tools and features in place to make sure you can trust what and who you're buying from," says Neeti Deshmukh, Google product director of Commerce Risk. → Read More
Sam's Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web 03/01/2023
Sam's Club released a real-time display ad service available across thousands of sites on the open web through Sam's Club Member Access Platform (MAP). → Read More
Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate Growth 02/28/2023
The goal is to create one of the top three supply-side platforms worldwide by growing its U.S. presence and making a "significant acquisition" in the next 18 to 24 months, says Equativ CEO Arnaud Creput. → Read More