Tom Kaneshige
CIO.com
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Past articles by Tom:
The Internet of Things now includes the grocery store's frozen-food aisle
Supermarket giant Kroger uses temperature sensors to keep frozen foods frozen -- and makes its first foray into the Internet of Things. → Read More
Digital marketers look for behavioral triggers
Behavioral triggers let marketers identify your recent Web activity to strike while the iron (and your interest) is hot by firing off targeted messages over many channels. → Read More
Marketo’s CMO on the future of marketing
Marketing technology is entering a brave new world and no one has a better view of it than Sanjay Dholakia, CMO at Marketo. CIO.com’s Tom Kaneshige visits with Dholakia to discuss where martech is headed. → Read More
3 ways marketers are failing with tech
Today’s marketing jobs require at least one digital skill -- such as SEO, website design or analytics -- according to the Digital Professional Institute. Here are the most common marketing technology failures and how to overcome them. → Read More
How to win mobile customers in the ‘Game of Trust'
Think the 'Game of Thrones' is bloody? For mobile marketers, conquering customers in the Game of Trust can be a brutal high-stakes battle. → Read More
The art of storytelling in the age of content marketing
What do you call a laid-off journalist? A content marketer. It’s no joke. Former journalists still get to tell dramatic stories – that is, if corporate legal departments and marketing teams sign off first. → Read More
Enterprise mobility slowed by security concerns
While mobile technology continues to move forward in all parts of the business, security issues threaten to slow the progress, according to attendees at this week's MobileIron's user conference. → Read More
How to strike a balance between marketing and tech
The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Here’s how CMTOs bring it all together. → Read More
How marketers can seize the mobile moment
If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence won’t cut it. → Read More
The 6 faces of chief marketing technologists
Marketing now must be well-versed in customer data, analytics, mobile, social and marketing automation tools. Who's going to lead this dramatic and critical transformation? Enter the chief marketing technologist – or chief marketing 'technologists'. → Read More
Content marketers need to get (really) personal
The good news for marketing tech pros is that customers want personalized service both in-store and online. The downside is that they want to see only what's relevant to them and they will punish brands that don't deliver this. What’s a marketer to do? → Read More
Adtech and martech worlds collide
The forces putting advertising technology and marketing technology on a collision course seem inevitable. Will ad agencies be the big loser? → Read More
Content marketers are overworked and under-performing
Last year, marketers spent more than $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn't being used and social media is littered with failed attempts. → Read More
Marketing tech pros,‘Frankenstack’ tools and the future
Today’s marketers are asked to take control of the digital customer experience, from brand awareness to sales conversion to customer loyalty. To make this work, marketers need an integrated set of tools. Instead, what has emerged are ‘Frankenstack’ tools. CIO.com talks to marketing tech expert Scott Brinker about the challenges that lie ahead. → Read More
Digital marketers face a suite challenge
Less than half of enterprise marketing software suite customers say they are ‘totally satisfied,’ according to a new Forrester report – not great news for a technology that plays a key role in your company's digital marketing success. → Read More
What B2B tech can learn from consumer marketing
Business-to-business marketing is based on education and analytics where the best offering wins, right? Not so fast. Purchasing decisions for B2B customers can be even more emotional than consumer purchases. After all, the stakes are higher. So what can B2B marketers learn from their B2C counterparts – and vice versa? → Read More
How to market to millennials (it's not easy)
A group of young marketers offer advice about wooing technically savvy, digitally driven millennials, who -- despite the fact that many are drowning in student loans – are the target market du jour. → Read More
Why digital marketers must drive the customer journey
The customer may have always been right but now they know it and they are demanding more from companies that sell to them. Here’s what marketers need to know about the customer’s digital journey. (Includes infographic.) → Read More
CIOs must partner with CMOs on ‘insight teams’
Customer insights are the new currency in today's digital world, yet too many companies can't seem to produce them quickly enough. What’s the problem? It comes back to a familiar theme. → Read More
6 mobile work habits from around the world
Mobile technology has changed the world, but it’s also put workers across the global on call 24/7. Here’s how – and where -- citizens of six countries squeeze in more work thanks to mobile devices. Spoiler alert: Stand, or sit, proud, America. → Read More