Jodi Harris
Content Marketing Institute
Culver City, CA, United States
Contact Jodi
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jodi:
Employee-Generated Content: Tips To Inspire Interest
Employee-generated content can be helpful in increasing your content output. Use these tips to activate their interest. – Content Marketing Institute → Read More
9 Visual Content Tips and Examples From Creative Brands and Experts
Improve your visual content strategy to better support your content marketing with these practical tips. – Content Marketing Institute → Read More
The Essential Content Marketing Glossary: 50+ Terms You Need To Know
Before you dive into the complexities of content marketing, it’s best to have a good grasp on all the related terms – Content Marketing Institute → Read More
How To Do Less and Get More in Every Facet of Content Marketing
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → → Read More
In People We Trust: Here’s How To Make Your Content More Human
Tap your content marketing into something powerful – the emotions, experiences, and need for personal connection all humans have – Content Marketing Institute → Read More
These 4 Content Marketing Fails Are Fixable: Here’s How
Problems with your content marketing? These are four major mistakes brands make (and how to fix them.) – Content Marketing Institute → Read More
The 3 Strategic Pillars Behind Every Winning Content Strategy
Learn the who, how, why, and bottom line for four winning B2B and B2C content marketing initiatives – Content Marketing Institute → Read More
Outsourcing Content Creators: The Complete How-To Guide
Advice to help you identify, vet, and onboard the right outsourced creators to your content marketing team – Content Marketing Institute → Read More
Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice
Up your brand’s Instagram game with new and familiar options – Content Marketing Institute → Read More
How to Turn Influencers Into a Powerful Content Force
To amplify your brand’s content reach through influencer marketing, you better be prepared. Here’s some help – Content Marketing Institute → Read More
How to Create a Flexible Content Plan That Gets Results
Try this handy tutorial for creating a tactical plan that makes content planning decisions easier and better – Content Marketing Institute → Read More
How to Measure Content Marketing: The (Updated) Essential Guide
Learn how to create or update your content marketing measurement plan to help you deliver better content ROI for your brand – Content Marketing Institute → Read More
Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]
Make writing before, during, and after the draft easier with these tips, tricks, and exercises – Content Marketing Institute → Read More
Take Control of Your Social Media Success With This Plan
Here’s how to create a channel plan to crack the tough nut of social media – Content Marketing Institute → Read More
18 Blogs, Social Media Posts, Podcasts, and More We're Thankful For This Year
Get inspired like the Content Marketing Institute team did with these blog and social media posts, audio, and video from 2020. → Read More
7 Content Experts Share What Matters Most in 2021
Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in 2021 – Content Marketing Institute → Read More
A Quick Audit to See If Your Content Passes a COVID-19 Exam
Here’s how to check your content’s COVID-19 awareness and sensitivity before you wreck your brand value – Content Marketing Institute → Read More
7 Brands Getting Email Right During a Crisis [Examples]
Seven brands sending pandemic-related emails deliver value for them and their audiences – Content Marketing Institute → Read More
How to Create Visual Content That’s Worth a Thousand Shares
Use these nine best practices with examples to take a fresh look at your brand’s visual content marketing – Content Marketing Institute → Read More
Should Engagement Really Matter to Marketers Anymore?
Rethink engagement’s role (and definition) in your content marketing strategy – Content Marketing Institute → Read More