Chris Sutcliffe
The Drum
United Kingdom
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Past articles by Chris:
How TikTok plans to steal SMB ad spend from rivals
TikTok is eating into Meta’s ad dominance – but it has its sights set on growing its small business ad growth even further. → Read More
Podcast: Marketing’s world-changing power and sustainability stories
In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment. → Read More
The Drum Network Podcast: back to basics with Martech 101
In this latest entry in our semi-regular 101 series, we are bring together experts in martech to survey what's happening in this corner of the industry and how the uninitiated can enter the space without being daunted by the sheer size of martech stacks. → Read More
How BuzzFeed is navigating AI-generated content with advertisers
As BuzzFeed leads the charge into AI-generated content, how is that altering its relationship with advertisers? → Read More
Rightmove sponsors Saturday Night Takeaway for brand awareness play
Rightmove is to become the headline sponsor of the new series of Ant & Dec’s Saturday Night Takeaway. → Read More
Videos and AI: Amazon’s ad plans for 2023
With AI-powered recommendations supercharging marketing, can Amazon make the most of its own capabilities? → Read More
Why brands should care that Hermès won its case over digital NFTs
Hermès has won a US court case against an artist whose NFTs recreated its iconic designs. What does that mean for luxury brands in the web3 space? → Read More
Should brands funding journalism be happy running ads in AI-generated articles?
Cnet and BuzzFeed are now investing in AI-generated content. Will the advertisers intent on supporting quality journalism be happy to pay a premium to appear next to these stories? → Read More
Podcasts: It’s been a boom year (again)
Podcast measurement attracts investment, but content risks becoming stale If 2021 was the year in which podcasting was taken seriously by publishers, this year has seen audio platforms double down on demonstrating advertising effectiveness to brands. But those changes come with risks. Chris Sutcliffe rounds up the year in audio as part of our Media Moments … → Read More
As streaming takes the crown, the fight is underway for subscription and advertising revenue
Streaming has overtaken traditional means of consuming TV, both in hours watched and interest from audiences. But as streaming services hunt for advertising revenue, the lines between TV and streaming are blurring. Chris Sutcliffe rounds up the year in broadcast and TV as part of our Media Moments 2022 report. Streaming now accounts for the majority of time spent … → Read More
Ad of the Day: Made By Dyslexia recruits Jeremy Irons for classroom awareness campaign
Jeremy Irons is highlighting the need for dyslexia empowerment and education in the classroom in a new campaign for Made By Dyslexia. The 70-second-long video spot, created by DDB Melbourne, aims to draw awareness to the fact that only one in 10 teachers across the globe understands the nature of dyslexia. → Read More
Elon Musk and Twitter: a timeline of chaos
The takeover of Twitter has been chaotic – and if there’s one thing brands hate when choosing where to spend their budgets, it’s chaos. We keep tabs on the latest changes that will impact marketers... → Read More
John Lewis Christmas ad spotlights the need for foster care
The retailer’s much-anticipated Christmas ad highlights the plight of children within the care system. → Read More
Brands pause ad spend as key layoffs hit Musk’s Twitter
Job cuts add to uncertainty for marketers, with media buyers advising clients not to commit to future spending on the platform. → Read More
The Drum’s Media Summit: what happens after the cookies have crumbled?
Experts join us to untangle the issue of the third-party cookie phase-out, looking at the opportunities in a new privacy-centric world. → Read More
How Samsung is using the language of TikTok to sell its flip phones
Samsung is marketing its new range of flip phones to TikTok – by demonstrating its value as a camera, tripod and social tool. → Read More
IAB UK introduces CTV, audio and gaming to its Gold Standard certification
The Internet Advertising Bureau (IAB) responds to a changing digital advertising environment. → Read More
World’s biggest advertisers divided on how to spend during global slowdown
Research into the likely ad spend of the world’s biggest brands finds a third plan to cut budgets. Continuing The Drum's Globalization Deep Dive, we dig into the findings. → Read More
Good game: why Refinery29 is launching a weekly Twitch show
Refinery29 is launching a weekly show on Twitch featuring the stories of women creators in gaming. Twitch can be inimical to brands as gamers react badly to inauthenticity - so do the benefits of doing it right outweigh the risk of doing it wrong? → Read More
21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right
Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its success. → Read More