Shareen Pathak
Digiday
New York, NY, United States
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Past articles by Shareen:
Digiday Research: 41% of Black employees say they feel they fit in at work
In a new, wide-ranging survey about diversity, discrimination and experiences at work, Digiday Research found that the Black experience at work varies widely with the experiences of other people of color, and White employees. → Read More
Digiday Research: 56% of buyers say clients paused Facebook ad spend this month
More than half of agency buyers said clients had paused Facebook ad spend this month in response to the “Stop Hate for Profit” campaign. → Read More
Digiday Research: Half of agency staffers don't feel secure about their jobs
About 40% of agency employees are currently looking for a new job, according to a new survey about work and culture by Digiday. → Read More
Digiday Research: What return to the physical office looks like for media workers — fewer meetings, less snacks
A new Digiday survey found that for 42% of media industry workers, the company hasn’t said anything concrete about when they’re expected to return back to the office. → Read More
What comes next: Looking to the other side of the coronavirus fallout, recession and social unrest
Over the next two weeks, Digiday, Glossy and Modern Retail writers and editors will explore what comes next, beyond the short-term effects of the new normal. → Read More
Digiday Research: Media industry workers are working longer hours, report productivity issues
Digiday’s newest research asked respondents about the future of work and how their productivity levels, stress and lives had changed since they’d been working from home. → Read More
Digiday Research: Over a third of agency employees report pay cuts, 25% report layoffs
The twin crises of the coronavirus and the ensuing economic effects have left most companies struggling to keep costs down as revenue dries up -- or at least slows down. We asked companies across media, marketing and retail about its effects on employees in a new Digiday research survey. → Read More
Beyond remote work: Bringing serendipity back to the office
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Kai Micah Mills had been working in a different state from his work partner for years. More recently, though, his partner, Ben Adamsky, made the move … → Read More
Digiday Research: 62% of publishers report late payments
A new Digiday survey found that for a quarter of publishers, payments are delayed under two weeks, while for 17%, delays are between two weeks and 30 days. For 20% of publishers, delays stretch past 30 days. → Read More
What to read, watch and listen to this Juneteenth
We asked Black leaders and employees in media and marketing for the reading, watching and in one case, playing, they should do to mark the day, and do work that supports ways to create a more just society. → Read More
Digiday Research: 74% of publishers have seen ad CPMs drop
About 74% of 127 publishing executives surveyed by Digiday this month said the crises have driven ad CPMs down, while 75% said they’ve had difficulty in ad sell through. Programmatic ad CPMs have been driven down between 10% and 20%, with some publishers choosing to reduce inventory instead of selling it at an extremely low rate. → Read More
Office politics: The class war has arrived at work
After all, the office and its trapping were great (superficial) equalizers, with everyone getting the same amount of desk space and the same snacks available for more. Yes, you may be getting paid less than your boss, but you were all taking the same subway in, complaining about the same office minutiae, subject to the same vagaries of office airconditioning. → Read More
Digiday Research: Coronavirus-related keyword blocking is a problem for 43% of all publishers
Keyword blocking has been an issue for publishers ever since the coronavirus outbreak began. Even as many publishers have seen site-traffic grow, advertisers have been quick to add virus-related words to keyword blocklists, the idea being that this will avoid any fallout from their ads coming alongside articles about the virus, deaths and other issues. → Read More
'The boundaries have broken': Employers deal with the reality of workers bringing their 'whole selves'
ven as employers have touted “bring your whole self to work” theorems over the past couple of years, it’s forgotten that that privilege has only really been afforded to a few. For many, bringing your whole selves to work isn’t an option. And the realities of the current work-from-home brigade mean that many haven’t been given a choice: When work is literally in your home, how do you keep it at… → Read More
Digiday Research: Over half of brands say they handle marketing 'mostly' with internal resources
Digiday’s quarterly benchmarking survey found that about 83% of marketers are managing their marketing either mostly in-house or completely in-house. That's up from the 55% of marketers six months ago who said the same. → Read More
'I carry my phone to the bathroom': How remote work can foster a new kind of 'presenteeism'
It’s a problem rife across organizations exacerbated by our current virtual, distributed lives. Call it the rise of virtual presenteeism, the need to be “present” at all times and demonstrating that through “always-on” availability, despite not fully functioning. → Read More
Digiday Research Report: Publishers expect revenue to return to pre-coronavirus levels in 2021
The light at the end of the tunnel is pretty far off. Even as the economy bounces along to a re-opening, the crisis’ impact on the media industry is only just starting to be felt. The current crisis has been unique in that it has caused some massive accelerations of shifts already taking place: The … → Read More
Digiday Research: 80% of publishers lower Q2 forecasts
A Digiday Research survey of 127 publishers found that 52% of publishers missed their first-quarter numbers. About 23% managed to exceed their forecasts, while 25% hit them. → Read More
Don't lurk, don't eat, please mute: The new etiquette rules of Zoom
“Lurking” is only part of the problem. As “doing a Zoom” enters our cultural parlance and “Zooming” becomes the most common, if not the only way, to communicate, more and more stuck-at-home and work-from-home employees are starting to get frustrated about what they may perceive as a lack of basic manners. → Read More
Digiday Research: How ad spending is changing in the coronavirus era
The coronavirus crisis has changed how brands and retailers spend marketing money. The vast majority of campaigns are on hold or canceled -- 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves. → Read More