Dionne Lew, SmartCompany

Dionne Lew

SmartCompany

Melbourne, VIC, Australia

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Recent:
  • Unknown
Past:
  • SmartCompany

Past articles by Dionne:

Should a decline in trust of social media affect how small businesses use it?

This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses? → Read More

LinkedIn masterclass no. 4: How to use recommendations as social proof to establish authority on LinkedIn

So far you’ve created a profile that packs a punch and switched off or are managing endorsements to meet industry regulations. Now add a powerful way to establish credibility and enhance authority, recommendations. Recommendations link people by company, position and relationship, providing social proof. They position you within a company and industry, allowing others to → Read More

LinkedIn masterclass no. 3: Enrich and simplify a profile to get 40 times more attention

Here's how to add rich, visual media to showcase expertise on LinkedIn while cleaning away the dross. → Read More

LinkedIn masterclass no.2: Amplify your online presence

Part 2 of the LInkedIn masterclass series focuses on creating a customised, consistent social presence and amplifying reach by adding in other channels. → Read More

LinkedIn masterclass no.1: How to scrub up and stand out

Signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. → Read More

LinkedIn is an economic and influence powerhouse, not just ‘a place to put your CV’

If you think LinkedIn is just a good place to put your CV than you are missing out on the platform’s huge power and potential. → Read More

Watch your digital back

Remember the smartphone that someone can use to track you also can alert a network of guardians about what’s going on, call the police or help you find a lost or stolen device. → Read More

How one Aussie CEO used LinkedIn to expand into 27 countries

Craig McDonald, who last month was named as one of Australia’s LinkedIn 'Power Profiles', gives some tips on using the platform. → Read More

How social media helps level the world of work

Social media is not a magic pill for overcoming inequalities, but it can help women (and men) overcome certain barriers. → Read More

Busting six social media myths that could be hurting your business

You could be harming your business if you buy into these social media myths. → Read More

Should the CEO be social?

Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. → Read More

Is lack of HR know-how in social media negligent?

This article is the first in a series on key social media actionable insights for C-suites and business owners. → Read More

11 key reasons to make social media a part of business strategy in 2015

Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. → Read More

Businesses have to allow Facebook at work if Facebook at Work is to succeed

Facebook’s announcement that it’s building Facebook at Work is a further sign that social media is maturing. → Read More

When starting in social media – pare back and pair up

With all the social media platforms out there, SMEs can be forgiven for feeling a little overwhelmed at times. → Read More

Businesses that don’t close the social media gap could face a business gaping hole

It seems no amount of noise about social media is enough to motivate leaders to take it seriously. → Read More

The business of digital life and death

For those concerned about properly managing their estate, digital death raises complex issues. → Read More

The right way to link in: Seven practical steps for writing a great LinkedIn InMail

Here are seven easy steps to writing an effective InMail message on LinkedIn. → Read More

The right way to link in: Polishing your LinkedIn etiquette

Before you dive into LinkedIn, you need to double-check that you are coming from the right space. → Read More

The right way to link in: Four actions to improve your LinkedIn rep

In the first of a three-part series, Dionne Kasian-Lew explains how to build rapport with your LinkedIn network before you start spruiking your services. → Read More