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This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses? → Read More
So far you’ve created a profile that packs a punch and switched off or are managing endorsements to meet industry regulations. Now add a powerful way to establish credibility and enhance authority, recommendations. Recommendations link people by company, position and relationship, providing social proof. They position you within a company and industry, allowing others to → Read More
Here's how to add rich, visual media to showcase expertise on LinkedIn while cleaning away the dross. → Read More
Part 2 of the LInkedIn masterclass series focuses on creating a customised, consistent social presence and amplifying reach by adding in other channels. → Read More
Signing up to LinkedIn without doing anything is like going to a networking event and standing in the corner. → Read More
If you think LinkedIn is just a good place to put your CV than you are missing out on the platform’s huge power and potential. → Read More
Remember the smartphone that someone can use to track you also can alert a network of guardians about what’s going on, call the police or help you find a lost or stolen device. → Read More
Craig McDonald, who last month was named as one of Australia’s LinkedIn 'Power Profiles', gives some tips on using the platform. → Read More
Social media is not a magic pill for overcoming inequalities, but it can help women (and men) overcome certain barriers. → Read More
You could be harming your business if you buy into these social media myths. → Read More
Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there. → Read More
This article is the first in a series on key social media actionable insights for C-suites and business owners. → Read More
Social media is integral to business success but competing priorities and a lack of understanding about how it fits into strategy mean it’s often not on the agenda. → Read More
Facebook’s announcement that it’s building Facebook at Work is a further sign that social media is maturing. → Read More
With all the social media platforms out there, SMEs can be forgiven for feeling a little overwhelmed at times. → Read More
It seems no amount of noise about social media is enough to motivate leaders to take it seriously. → Read More
For those concerned about properly managing their estate, digital death raises complex issues. → Read More
Here are seven easy steps to writing an effective InMail message on LinkedIn. → Read More
Before you dive into LinkedIn, you need to double-check that you are coming from the right space. → Read More
In the first of a three-part series, Dionne Kasian-Lew explains how to build rapport with your LinkedIn network before you start spruiking your services. → Read More