Elizabeth Segran, Fast Company

Elizabeth Segran

Fast Company

Cambridge, MA, United States

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Recent:
  • Unknown
Past:
  • Fast Company
  • The Atlantic
  • Fortune
  • The New Republic
  • The Nation

Past articles by Elizabeth:

This unique running shoe, designed by an Ironman champion, can be shredded to create new pairs

Swiss shoemaker On, one of the 50 Most Innovative Companies of 2023, has created a subscription programs that makes it easy to recycle its shoes and clothing. → Read More

The 10 most innovative companies in retail for 2023

Retail companies—including In, Claire's, Squarespace, and Jenni Kayne—are reinventing both products and how they are sold. → Read More

The 10 most innovative companies in fashion and apparel for 2023

Fashion companies—including Tiffany & Co., Hoka, and Coperni—are challenging everything we think we know about getting dressed. → Read More

On launches tiny versions of its running shoes for kids

The cult shoe brand redesigned its sneakers to cater to the physiological needs of children. → Read More

What happened to Glossier

After a couple of tough years, Glossier is selling its products at Sephora as part of a bigger turnaround plan. → Read More

Exclusive: Hanes undies gets a colorful redesign to win over Gen Z

Hanes is known for its classic white underwear. Can its colorful new Hanes Originals line sell the brand to Gen Z? → Read More

Pharrell Williams is Louis Vuitton’s next menswear creative director

Louis Vuitton just appointed Williams as the creative successor to the late Virgil Abloh. → Read More

The 5 best work-life bags for your hybrid lifestyle

Hybrid working requires bags and backpacks designed for work and life. → Read More

We buy too many clothes. Can fashion’s secondhand boom change that?

Fashion brands like J.Crew and Patagonia now boast secondhand clothing shops. So why is clothing production still growing every year? → Read More

Ikea’s new Marimekko collection is inspired by Nordic sauna culture

Ikea and Marimekko's Bastua collection includes brightly patterned items like floor cushions, kimonos, and water bottles. → Read More

This small Herman Miller table is designed to ease the uncomfortable reality of hybrid work

Hybrid work often involves finding a quiet place to work in the midst of a busy office or a noisy home. This desk makes that easier. → Read More

Fashion week birthed fast fashion. Can it kill fast fashion, too?

We invented fashion week 80 years ago. Here’s how we could update it for the 21st century. → Read More

Inside Converse’s innovation lab, where future Chuck Taylors come to life

At Converse's Concept Creation Center, shoes go from idea to collection in a matter of months. → Read More

The quest to design the world’s softest shoe

How Allbirds, Birkenstock, and other brands are racing to design the world's comfiest shoe. → Read More

How Canada Goose’s stores became galleries for Inuit art

Canada Goose may be a luxury parka brand, but it has big ambitions when it comes to acquiring Canadian art. → Read More

Is maximalism in or out of style? This year, let’s decide it doesn’t matter

The debate between maximalism and minimalism is increasingly pointless. → Read More

The era of DTC brands is over. Here’s what the next generation of startups looks like

DTC companies like Warby Parker and Everlane changed how customer shopped. Newer startups are getting back to the basics. → Read More

From 7-Eleven to Canada Goose, stores are going to get more awesome in 2023

To keep customers coming back, stores have to do more than provide Instagrammable moments. → Read More

Silver & Riley’s founder couldn’t find a luxury travel bag she loved. So, she created her own

Lola Banjo had to navigate supply chain complexities and an insular fashion world to build her successful accessories business. → Read More

Meet the high-design startups taking on the $30 billion baby furniture industry

The aesthetics of childhood are evolving to mirror the preferences of adults. → Read More