Christine Birkner
AdWeek
New York, NY, United States
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Past articles by Christine:
These 2 Chicago Streetwear Brands Found National Success By Keeping It Local
Joe Freshgoods and Juan-Elias Riesco are making their mark while supporting the next generation of artists. → Read More
How to Land a Job in Advertising When You Have No Industry Experience
Want to switch careers? Here’s how. → Read More
Clothing Lines From Auntie Anne’s, IHOP and KFC Help Them Connect With Their Biggest Fans
It’s low-risk and helps create emotional attachment. → Read More
Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright
The Olympic gold medalist and World Cup champ talks about a Lifetime deal that will give the NWSL stability and higher visibility. → Read More
Here’s a Handy Infographic for Freelancers on Where to Find Work and How to Get Paid
Freelancing is becoming a lucrative option for workers who want more control over their careers. → Read More
Panama’s New Tourism Campaign Treats Remoteness as an Asset
The ‘Not for Tourists’ campaign highlights off-the-beaten path experiences. → Read More
Check Out Clio’s Top Sports Marketing and Advertising Honorees, Including Mario Andretti
Clio Sports honored the best in sports marketing and advertising at its annual awards ceremony. → Read More
How to See the World as an Agency Pro: Tips for Landing a Job Overseas
Tips from seasoned pros on working and living overseas. → Read More
Grey Made Its 100th Anniversary Logo From Its Employees’ Brain Waves
The multicolor centennial logo is a statement about the agency’s innovative, creative culture and how much it values the 5,000 people who work there. → Read More
Forging Long-lasting Relationships Is the Foundation of This Philly Shop
Harmelin Media has grown to $600 million in billings since it was founded in 1982. → Read More
FCB Brazil Created a Calculator to Show Newspaper Readers the Cost of Government Corruption
The newspaper’s calculator shows how corruption impacts real-life services. → Read More
NHL Legends Star in This Emotional Tribute to the 125-Year-Old Stanley Cup
A celebration of the history of the league and the Stanley Cup. → Read More
A Nerdy Atlanta Braves Groundskeeper Belts Out Bon Jovi in SunTrust’s Latest Ad
The spot is all about inspiring financial confidence. → Read More
How Clothing Brands Are Embracing Transparency to Meet the Growing Demand for Sustainable Apparel
Patagonia, Everlane and PACT cater to shoppers who are placing a higher value on where their clothing comes from and how it’s made. → Read More
Fender and Jose Cuervo Just Made a Guitar Out of Agave
The new Stratocaster is the latest in a series of efforts from the tequila-maker to find interesting ways to use the plant. → Read More
The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now
The beverage giant’s 1,200 layoffs are part of its plan to accelerate growth as soda sales slump. → Read More
Nascar Taps 14-Year-Old Director for New Ad, Stepping Up Efforts to Attract Younger Fans and Promote Education
The campaign promotes the racing association’s Acceleration Nation program, which focuses on STEM. → Read More
Patagonia’s CEO Attacks Trump Order That Could Endanger National Monuments
The company is prepared to take legal action to defend public lands. → Read More
Why the Kentucky Derby Is a Winning Play for Brands Hoping to Reach a Wide Range of Fans
Hundreds of brands are working with the annual race that has a demographically diverse audience, from younger attendees to high rollers and celebs. → Read More
Mondelez CMO Dana Anderson Is Moving to the Agency World as MediaLink’s Marketing Chief
She has been with the packaged goods giant since 2012, when Mondelez was spun off from Kraft Foods. → Read More