Zoe Horneck, Inman News

Zoe Horneck

Inman News

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Past articles by Zoe:

Tech still needs YOU: A case study in 50% sales volume growth

Inventory is key to a healthy housing market, and for some time this has been a real pain point for brokers and agents across the country. Seller lead generation can get expensive, and with a 1-3% conversion rate for most services. → Read More

Empowering agents with technology – Why the CBx Technology Suite works

CBx software breaks out of the noise because we ask two very critical questions every time. → Read More

Design-focused indie brokerage Deasy/Penner acquires Podley Properties

SoCal-based luxury real estate brokerage Deasy/Penner has acquired Podley Properties, an independently-owned brokerage with a team of 175 agents and 20 support staff spread across six offices in Altadena, Glendora, La Canada, Monrovia, Pasadena, and Sierra Madre. → Read More

REBNY to honor 7 NYC real estate leaders at annual awards banquet

The Real Estate Board of New York (REBNY) announced the yearly winners of the trade associations top awards for outstanding professional success and exceptional contributions to the industry. → Read More

Luxury Connect: Digital expert Dustin Luther on marketing to the stars

To be successful at building influence as a thought leader, sometimes you need to ignore the standard advice, says Dustin Luther. → Read More

What agents are loving about Apple's latest upgrades

Apple has a slate of new hardware and features to keep us itching for that next upgrade. Here's what real estate agents are saying about the new tech. → Read More

Redfin CEO Glenn Kelman: There's too much money in real estate

Glenn Kelman, Redfin’s CEO and president took the helm of the real estate brokerage 13 years ago, this month. He talks to Inman about the ups and downs. → Read More

Hurricane Florence is aimed at $1T worth of real estate

As has been the case in recent catastrophic hurricane events, most recently Hurricane Harvey's 2017 landfall in Houston, most of the fear is rooted in the impact of flooding, a result of hours of prolonged downpours swelling rural and municipal bodies of water. → Read More

Realogy makes exec shifts: new Coldwell Banker COO and NRT marketing lead

Liz Gehringer, a member of Realogy’s leadership team since 2006, was named today as the new chief operating officer at Coldwell Banker Real Estate. → Read More

LGBT+ couples are buying houses like never before, report finds

Forty-nine percent said they saw more LGBT+ couples buy homes in the three years since the Supreme Court legalized same-sex marriage nationwide in 2015 -- last year, that number was at 47 percent. → Read More

iBuyers react to Opendoor's acquisition of Open Listings

Inman asked iBuyers Knock, Offerpad and Felix Homes to offer thoughts on Opendoor's acquisition of Open Listings, a deal that instantly raises the stakes. → Read More

3 digital marketing tips for getting your own real estate leads

Why rely on outside sources to generate new leads for you when you can get them on your own? → Read More

Keller Williams partnership aims to create an AI ‘factory’ for its Kelle virtual assistant

The partnership with software company CognitiveScale will allow Keller Williams to speed its development of new "skills" for its agent-facing mobile assistant Kelle. → Read More

Need help increasing your real estate sales? Try exercising

Have you become more irritable with your colleagues and clients? Are you unable to concentrate at work? The cause of your malaise might be lack of exercise. → Read More

Knock expands into Dallas-Ft. Worth to take on Opendoor

According to Black, the launch in Texas was in part fueled by Dallas' booming housing market -- home prices are up 5.2 percent year-over-year and, due to an influx of jobs, many people are looking to move to the area. → Read More

'We're building the next Amazon': Knock CEO Sean Black on Texas expansion and plans to go public

With Knock marking three years since its launch, CEO Sean Black revealed the company's plans for the future -- and why he doesn't consider Knock an iBuyer. → Read More

How voice-activated tech is going to humanize real estate

Voice recognition tech will be the most powerful computing step change we've experienced since the iPhone launched. How can it help real estate agents? → Read More

5 reasons rising interest rates won't wreck the housing market

Interest rates have been increasing since the fall of 2017, but as long as increases remain gradual, our housing market shouldn't feel a negative impact. → Read More

Foreclosures and delinquency rates dip to 12-year low: CoreLogic

Home delinquency and foreclosure rates have hit a new 12-year low, according to the latest CoreLogic Loan Performance Insight report released Tuesday. → Read More

Narrowing the female leadership gap in real estate

A stark lack of of women in leadership positions exists across all industries. The real estate industry, however, could quickly pivot and become the paragon industry when it comes to representation. → Read More