Max Willens
Digiday
New York, NY, United States
Contact Max
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Max:
'Still understanding that behavior': What BuzzFeed learned from a year of livestream shopping
BuzzFeed's shoppable live streams were watched for more than 1 million minutes in 2021. → Read More
'From millions to tens of millions': How Insider's first-party data offering grew in 2021
Insider's revenues from ad campaigns using its first party data platform, Saga, rose 175% in 2021. → Read More
'Breadth and depth': Observers see more pluses than minuses in Vox Media, Group Nine merger
The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. → Read More
Amid video growing pains, Amazon Live struggles to attract publishers
Amazon wants publishers to drive their audiences toward the ecommerce platform's shoppable videos. Many are skeptical. → Read More
The Rundown: One year in, NBCUniversal's commerce ambitions bloom
NBCUniversal now has more than 200 active retailers using the One Platform's commerce tools. → Read More
'We want to really localize': McClatchy tries out pre-roll in the audio versions of its articles
The audio players displayed near the byline on McClatchy's article pages are getting clickthrough rates as high as 5%. → Read More
Inside Newsbreak's search for stability in its nearly year-old creators program
Nearly 3,000 people across the country are producing local news for the mobile app with little editorial oversight. → Read More
Publishers brace for iOS changes to their newsletter businesses
Apple's Mail Privacy Protection will scramble the plans many publishers had for their newsletters. → Read More
Tech companies will try to push private browsing into the mainstream
While digital privacy is discussed more now than it has been in the past, its stakes remain obscure to a significant percentage of internet users. → Read More
Publishers are less worried about cookie changes than brands and agencies
Several months of preparation for the coming cookie-pocalypse appear to have brought publishers some peace of mind. → Read More
Publishers' new mode of ad selling faces first test as delta variant spreads
Though most of the publishers feel like this more flexible, measured approach to deal-making will help avoid a repeat of what happened last spring. → Read More
Substack continues its acquisition streak with public correspondence startup Letter
Substack has acquired Letter, a kind of public correspondence startup founded by Dayne and Clyde Rathbone. → Read More
LinkedIn looks to premium publishers as a way to drive subscriber revenue
The pilot program is designed to drive subscriber revenue for both participating publishers as well as LinkedIn. → Read More
Publishers see Twitter delivering least value among social platforms
When it comes to driving results for media companies, Twitter is near the bottom of the heap among social platforms despite being among the most widely used. → Read More
Verizon Media adds shopping data with Catalina partnership
An expanded partnership with Catalina will make it possible for Verizon Media to tell advertisers what its users have bought, too. → Read More
Cheat Sheet: Why Amazon bought Art19
Add scaled podcast ad inventory to the long list of things Amazon will eventually be able to offer to advertisers. → Read More
How Mozilla aims to reveal the nature of consumer data collection with Rally
As the battle of digital consumer privacy grows more complex and intense, most consumers are shrouded in a fog of war. → Read More
TikTok has already surpassed Snapchat in the eyes of brands and agencies
Snapchat may have to change how it is running its race to catch up with legacy platforms such as Facebook, Instagram and YouTube. → Read More
Digiday Research: Publishers have checked out on platforms
Publishers today consider most platforms neither a valuable source of revenue nor an important channel for brand-building, new Digiday Research reveals. → Read More
The Globe and Mail's AI startup begins to make in-roads
After almost eight years in the oven, The Globe and Mail’s homegrown artificial intelligence startup Sophi came out hot in 2020. → Read More