Michael Bodley, Digiday

Michael Bodley

Digiday

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Recent:
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Past:
  • Digiday

Past articles by Michael:

Why online furniture brand Apt2B increased monthly ad spend from $2,000 to $25,000

The president of Apt2B, a direct-to-consumer online furniture seller, was tired of seeing Instagram ads with two or three likes. → Read More

Retailers are testing a new holiday-inspired ad product on Pinterest

Retailers say they're exhausted by the limitations of Facebook, Instagram and Twitter this holiday season, so they're turning to Pinterest instead. → Read More

'They're fighting for scraps': Retailers adjust strategies to a shrinking toy industry

The fall of Toys 'R' Us in June led to a retail rush, as other retailers like Walmart and Target sought to cash in on the void in the toy world. → Read More

Walmart is using virtual reality to train more than 1 million in-store employees

Following a promising pilot program, Walmart has turned to virtual reality to train more than 1 million U.S. employees. → Read More

Target is dealing with online cart abandonment by luring customers into stores

Target is trying to solve cart abandonment by pushing customers who have left online shopping carts behind into stores with a special promo code. → Read More

eBay is improving seller resources to scale new business

eBay continues to grow its user base and revenue by launching new seller services. → Read More

Halloween stores are opening more pop-ups as temporary retail goes mainstream

As pop-up retail stores become par for the course for year-round brands, seasonal Halloween stores are scaling up. → Read More

Inside Macy's 300-employee influencer program

As the value of external influencers continues to be called into question, Macy’s is expanding its internal version of social media promotion. → Read More

Snapchat's pitch to marketers: Don't underestimate AR

Snap, Inc. is making a bet on augmented reality in the Snapchat app by expanding its use of the technology with retail partnerships. → Read More

Samsung is using blockchain technology to simplify shipping

Shipping millions of electronics from South Korea to the Netherlands has long been a complicated enterprise slowed down by a pile of paperwork. → Read More

HSBC tests smartwatches as a way to cut wait times

Samsung inked a deal with HSBC to customize 12 Samsung Gear S3 smartwatches for HSBC bankers at the company's Fifth Avenue branch in New York City. → Read More

Why direct-to-consumer brand Parachute prefers direct mail to display ads

As direct-to-consumer brands reach the limits of online advertising, startups and larger players alike are turning to new twists on old-school strategies. → Read More

For the holidays, Chubbies is using mobile ads to get customers to shop in store

This holiday season, major U.S. retailers face a unique challenge: reaching their customers via advertisements that are both personalized and non-intrusive. → Read More

'Halloweed': How US marijuana companies gear up for the holidays

U.S. marijuana companies are adopting some of the tried-and-true retailers have employed for years to increase foot traffic around the holidays. → Read More

How Everlast is mining customer reviews to make decisions

The boxing brand Everlast has entered into its latest bid to bolster its e-commerce business. → Read More

'Still in its infancy': Retailers are still struggling to nail Amazon's ad offerings

Already struggling to compete in a crowded marketplace, retailers are having an even harder go figuring out how to best use Amazon ad offerings. → Read More

Williams-Sonoma steps into world of augmented reality

Williams-Sonoma is entering the augmented reality game, joining a growing number of retailers who see the technology as the latest bridge to consumers. → Read More