Herbert Lui
UX Design Collective
Canada
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Past articles by Herbert:
WeWork copywriting: what they say to 1.47 million pageviews every month
In January, along with an investment from SoftBank, WeWork CEO and co-founder Adam Neumann announced the We Company, a company’s expansion that keeps WeWork as one of its main businesses, along with… → Read More
Forget the computer — here’s why you should write and design by hand
“The hand is the window on to the mind.” — Immanuel Kant → Read More
How Slack’s Content Strategy Expanded from a Single Page to a Media Company
An investigation into Slack’s websites, social media presence, and content strategy reveals: → Read More
Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month
Words don’t appear out of thin air. They are borne of ideas and values, and painstakingly combined, chosen, then refined. Over, and over, and over again. The right words, in the right order, in the… → Read More
What Is the Future of Ecommerce in 2018 and Beyond? 10 Trends Transforming How We Shop Online –
It’s easy to get a warped picture of the future of ecommerce. What’s hard is separating the noise from the substance. Here’s a data-heavy look at ten trends … → Read More
The Key to Build Momentum, Reign in Your Ego, and Hit Your Creative Potential
Sometimes, just breathing and zoning out is the last thing you want to do or feel like you can do. But sometimes, no matter how chaotic your situation is, you want to just relax and take yourself less seriously, and that’s enough reason to. → Read More
The Key to Build Momentum, Reign in Your Ego, and Hit Your Creative Potential
Sometimes, just breathing and zoning out is the last thing you want to do or feel like you can do. But sometimes, no matter how chaotic your situation is, you want to just relax and take yourself less seriously, and that’s enough reason to. → Read More
Kanye West and Childish Gambino’s Advanced Web Marketing Techniques
While I’m far from the most informed hip-hop head, I consider myself a huge fan of the art. I also work with companies on their content marketing and strategies. So naturally, I love watching how musicians use the web to command attention. Here are some interesting techniques that I’ve seen musicians execute on in recent months. → Read More
Why You Should Seek Quiet Every Day
I look forward to this break every day. Not because I don’t like what I’m doing, but because my brain is just fried and I’m hitting the afternoon hump. On days I don’t take it, I feel like I’m doing my employer or client an injustice — because I can’t give them my brain’s full output that they deserve. → Read More
Why You Should Seek Quiet Every Day
I look forward to this break every day. Not because I don’t like what I’m doing, but because my brain is just fried and I’m hitting the afternoon hump. On days I don’t take it, I feel like I’m doing my employer or client an injustice — because I can’t give them my brain’s full output that they deserve. → Read More
How To Deal With Fear in Business
Because of its unpredictability, the mere thought of doing something we fear can induce anxiety in many of us. Yet, it's also the key to growth. → Read More
The Real-World Benefits of Playing A Lot of Games
Collectively, human beings spend billions of hours playing games every week. It may sound like an epidemic, but gaming has its own benefits. → Read More
Why the Best Entrepreneurs and Creators are Humble
Embracing humility, and being humble, doesn’t mean never talking about your achievements and accomplishments. Just know how to do it well. → Read More
How to Improve Your Product and Design Taste
Much like how food critics place emphasis on criteria like texture and flavor, there are certain types of media you can consume to develop your taste. → Read More
How To Build Connections When You’re Just Starting Out
Serial Entrepreneur Matt Galligan on how he went from small town Illinois to founding his third startup. → Read More
Why You Should Hustle Every Day
Practice really does make perfect. Or something close to it. But it won't work unless you hustle everyday. → Read More
Why You Should Seek Quiet Every Day
Amidst all the different types of meetings in a work day, and in order to wrestle with all the mental constraints we have to work with (e.g., perfectionism, anxiety, insecurity, etc.), a simple 10-minute walk can do wonders for the mind. Fresh air. A change in scenery. → Read More
Why I don’t check Facebook until 6 p.m.
We get it: It can be difficult to differentiate the importance level between urgent calls and emails when there’s the temptation of Facebook. → Read More
Why You Should Brag (Just a Little More) About Your Accomplishments
Part of the job is to speak about your achievements, and to share them with the team or with the collaborators - just as long as you don't cross the line. → Read More