Mike Juang
Advertising Age
New York, NY, United States
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Past articles by Mike:
Bryan Kennedy steps down as CEO of Publicis' Epsilon
Move follows Publicis Groupe's Walmart win. → Read More
Salesforce introduces streaming platform focusing on business professionals
Cloud giant dips a toe into streaming specialized original content. → Read More
The Trade Desk sees 50% jump in connected TV advertisers
In its second quarter earnings report, The Trade Desk strikes bullish tone on Google's decision to continue support of third-party cookies → Read More
Big tech’s privacy and identity crackdown looms over ad tech earnings
Google’s move to keep cookies alive and Apple’s continued iOS lockdown fuel industry scramble for solutions. → Read More
How the hot ad tech job market is creating new hiring practices
There's a flood of job openings in the ad tech space as cash-flush companies put new money to work. → Read More
Google looks to help brands and publishers better understand first-party data with new tools
Amid the demise of the cookie, Google is working with brands like Macy’s to analyze consumer data. → Read More
IAB introduces initiative to support open standards as industry grapples with loss of cookie
Standards body wants to foster collaboration at a time when the industry grapples with the loss of cookies and rise of privacy. → Read More
Twitter tests e-commerce with new way to make purchases
Brands can now showcase products at the top of a profile. → Read More
WPP's data unit names Brendan Moorcroft as CEO
Kirk McDonald, who currently oversees Choreograph, will move away from dual role and continue to lead GroupM North America. → Read More
Clubhouse lures NHL for Stanley Cup collaboration
The arrangement offers hockey fans the chance to speak directly with teams. → Read More
Why Google's delay of the death of the cookie is dividing the advertising industry
Mondeléz and AB InBev say time is wasting to find alternatives, but ad tech companies welcome relief. → Read More
Innovid plans to go public as investor interest in ad tech continues
Ad serving platform says market debut will assure clients of its continued stability. → Read More
Innovid plans IPO as investor interest in ad tech continues
Ad serving platform says market debut will assure clients of its continued stability. → Read More
Tubi becomes latest publisher to adopt Unified 2.0 cookie alternative
Streaming service's announcement is one of the identifier's first use cases. → Read More
Hostess' new brand campaign targets hopeful post-pandemic consumers
National campaign was slated for launch last year but was put on hold due to COVID. → Read More
Why T-Mobile is ignoring Apple—in favor of Google—in its ad data efforts
Wireless carrier says it wants to fill in data gaps for internet advertisers, but is focused on Google devices. → Read More
Seventh Generation, Toms and SpaceX are 2021's top purpose-driven brands, new study finds
The link between a company's reputation and purpose has grown stronger since 2019. → Read More
McDonald's BTS collaboration continues with two new merch lines
New items include hand-drawn artwork by the band. → Read More
Google outlines changes to its ad tech practices in antitrust settlement
After antitrust case, tech giant plans alterations to how online ad market works for publishers and brands. → Read More
Roku looks to help brands reach consumers before they move to ad-free streaming with new show
Walmart signs on as first sponsor of "Roku Recommends." → Read More