Lara O'Reilly
Digiday
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lara:
Election fallout hammers home the need for marketers to act responsibly
It’s already been an incredibly discombobulating year for marketers and the U.S. presidential election has somewhat predictably wrought both heat and light. → Read More
Prop 24 — the California Privacy Rights and Enforcement Act — passed by voters. Here’s what publishers need know
California voters passed Proposition 24, a move that will expand the state’s current online consumer privacy protections. → Read More
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
An analysis of the earnings statements from the world's top 10 ad spenders (according to RECMA data from 2019) shows how companies have moved out of rapid-response mode. → Read More
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
After some initial pauses in ad spend, many marketers have now moved out of response mode as consumers get used to living with Covid-19. → Read More
Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store 'fairness'
Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. → Read More
Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store 'fairness'
Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. → Read More
French advertising organizations lodge complaint with competition regulator over Apple privacy changes
The coalition of trade bodies allege Apple's upcoming changes, related to its identifier for advertisers, are a sign of it leveraging its dominant position to distort competition. → Read More
‘Scale with great context’: The Independent eyes global expansion
The U.K. news title marked 'double-digit' revenue growth this year and posted a profit, despite the pandemic. It plans to grow headcount by up to 25%. → Read More
‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments
Google says early tests of its Federated Learning of Cohort, FLoC, proposal show potential. It now wants other companies to run their own FLoC tests. → Read More
'Retention has been one of our best stories of the year': Bob Cohn on steering The Economist through crisis
The Economist has recently switched tactics from being 'an acquisition machine' to honing its subscriber retention tactics — a move its recently appointed president says is paying off. → Read More
'One of many stages of maturity': Ad industry welcomes Instagram influencer marketing labeling changes
Instagram's changes follow an investigation into misleading online endorsements by U.K. regulator the Competition and Markets Authority. → Read More
Facebook’s MRC brand safety audit gets underway — but it doesn’t yet include the news feed
Discussions about expanding the audience to include the news feed aren't expected to resume until after the U.S. election. → Read More
‘No time to die’: Cinema advertising resurgence expected once movie theaters reopen
'Cinema has had as many lives as most cats,' said one industry observer. → Read More
Vizio sues MediaMath over an alleged $900,000 in unpaid bills
MediaMath said in a statement it is confident it 'will find a mutually beneficial solution with Vizio in a short time.' → Read More
Publishers and ad tech vendors find Google's new 'Limited Ads' feature to be, well, limited
The new tool offers a way for publishers to serve ads to users who don't want to share their cookies. But Google's strict interpretation of GDPR looks unlikely to work in publishers' favor. → Read More
‘Quickly turning on a dime’: How Cadillac steered its advertising through the coronavirus crisis
Cadillac CMO Melissa Grady shares how the company shifted its media mix and how it's planning for the uncertain road ahead. → Read More
Back in the fold: For many advertisers, just a commitment from Facebook to change is enough to return
Facebook has made several commitments to change the way it handles hate speech on its platform — but we've yet to see many of them in action. → Read More
WTF is Dovekey
Google has a published a new proposal for how online ad auctions could work in a more privacy focused way. → Read More
TikTok’s unusual spinoff: 4 outstanding advertiser concerns
From a distracting IPO, to Walmart's end game, these are the key parts of TikTok's proposed sale that advertisers should pay attention to. → Read More
Apple's latest anti-tracking changes present fresh headache for publishers
Apple's Intelligent Tracking Prevention feature switched on by default for all browsers on Apple devices running iOS 14. → Read More