Esther Kezia Thorpe
Digital Content Next
United Kingdom
Contact Esther Kezia
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Esther Kezia:
Vox Media on effective multiplatform podcast extensions
Established in 2017, Vox Media’s Podcast Network has enabled the publisher to bring together the podcasting efforts of its brands under one umbrella. Its 150+ shows span technology, news, pop... → Read More
Hope again for local news: Innovative start-ups find their feet
After decades of decline, local news had been written off as a casualty of the digital age. But creator-led innovations in digital publishing tools and technology have made it easier for newer organisations to grow. Esther Kezia Thorpe rounds up the year in local news as part of our Media Moments 2022 report. Cuts, layoffs and takeovers have … → Read More
7 critical media trends to factor into your strategy
There have been a number of major developments this year that have the potential to shape publishing strategies in 2023 and beyond. → Read More
Cloud services market to grow 20% by 2029 following pandemic step change
Organisations are embracing the use of multiple clouds, but formal management is lagging → Read More
With storm clouds on the horizon, what’s next for subscriptions?
Of all the trends publishers have pivoted to over the years, subscriptions was one of the more sensible. Relying on the support of those you serve puts pressure on content and quality in all the right ways. But as economic headwinds blow, there are forecasts of not just a slowdown, but a decline in subscriptions … → Read More
What The Economist’s move into education can teach other publishers
Education can be a powerful way to leverage the expertise of journalists to create something valuable for your audience (and bottom line). → Read More
How NYMag, NYT and Atlantic are leveling-up their game strategy
As the pressure to gain and retain subscribers grows, publishers are using puzzles to build habit a two-way relationship with readers. → Read More
Meredith’s video push centers on diversity and diversification
As the industry seeks stability post-pandemic, Meredith Corp is making video an important part of its long-term content strategy. → Read More
As ecommerce surges, publishers turn to certification to cement trust
Trust is a crucial component in ecommerce success. Many online shopping sites provide overwhelming choice but have trust issues with reviews. → Read More
How Vox Media uses its Podcast Network to grow franchises
The Vox Media Podcast Network is well-established but there is a great deal of strategic thinking that goes into developing new shows. → Read More
“It’s a more intimate way of consuming journalism:” Why The Correspondent launched an audio-only app
The Correspondent, famous for their 2018 ‘unbreak the news’ crowdfunding campaign, are branching out into audio to bring their journalism to members in new ways. A year after the English-language edition went live, the publisher is now bringing its journalism to your ears. The team have launched two apps in recent weeks; one in English … → Read More
How 3 local news outlets optimize mobile experiences
A good mobile experience is absolutely pivotal to the success of local news sites. Unfortunately, many have sites that are inaccessible or slow and clunky. → Read More
Apple News+ was deeply flawed from the start. Is there really a future for publishers on the platform?
Apple seemed to have a good thing going with its News product. It was clean, easy to navigate, and pulled content responsively into Apple’s templates, allowing articles to be read on all sizes of device but with the publisher’s branding clearly displayed. Publishers used it as a way to grow awareness of their work and … → Read More
Is the COVID magazine subscription bump a short-term trend or a long-term bet?
For some publishers, magazine subscriptions have been an unexpected bright spot amidst the pandemic. Dennis Publishing have recently reported that subscription rates across all titles have increased by 9% overall during the pandemic, with The Week Junior and Cyclist performing particularly strongly with 23% and 39% rises respectively. Dennis are far from the only publisher seeing a … → Read More
Why Skift is putting reader revenue in the pilot’s seat
Skift joins a growing number of publishers turning to reader revenue as a way to diversify revenue streams and improve their resilience. → Read More
Growth, not survival, is the priority for media entrepreneurs
A survey from media consulting firm Collingwood Advisory of media owners has suggested that for many, growth, rather than just survival, remains a priority during the crisis. The ‘Growth Amid Uncertainty’ report is based on a survey of CEOs and Founders of UK-based media firms conducted in May to understand their priorities and responses in … → Read More
The Guardian rolls out global tests of its registration wall
News publisher the Guardian has ramped up tests of its registration wall to its global audience, with growing numbers of readers having reported spotting it over the past few weeks. The tests were initially announced at the end of December 2019 in a post by Chief Product Officer Caspar Llewellyn Smith. At the time, the … → Read More
The top 15 publishing and media podcasts
Here is our pick of the best publishing and media podcasts covering topics from magazines and platforms to social media, journalism and technology. → Read More
“Our North Star is building habit”: How The Atlantic uses data for more effective subscription marketing
Sam Rosen, The Atlantic’s SVP of Growth described the data-driven evolution of their subscription strategy in a FIPP webinar → Read More
Food brands deliver a hearty response to changing consumption habits
People facing weeks at home with limited take-out options (and even limited cooking skills) have turned to food sites and networks in droves. → Read More