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How can you build a loyal customer base? Content marketing creates audiences that engage with your content and share it with peers. The result: new and repeat customers for your company. → Read More
Infographics are great for creating helpful, audience-centric content. These visual content pieces make branded content alluring and easy for online…… → Read More
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” -Abraham Lincoln The success of any strategy implementation depends on how well you plan for it. This universal truth applies to content marketing as well. Creating and publishing random content does no good in helping a business achieve its growth targets. Don’t worry, laying out a solid content… → Read More
> Your customers don’t care about you, your products, or your services. They care about themselves. -Joe Pulizzi The internet, search engines, and social media give online users an infinite choice: * They can do as much research about products and services as they want. * They can ignore, skip, and block ads at the click of a button. * As buyers, they have the option to look at online reviews… → Read More
Getting results from content marketing is no child’s play. Most marketers struggle with creating quality content at scale. Some lament…… → Read More
The social media feed of today is replete with video content as opposed to text and images. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. – (Source) Social algorithms have evolved to prefer video content over other content formats. Social media users drool over videos. The content type is juicier, more presentable, and gives more… → Read More
There isn’t a day in the life of a content marketer when she’s not thinking about her lead generation targets.…… → Read More
As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty…… → Read More
As a small business owner, you may feel overwhelmed by everyday challenges. Small businesses have to keep looking for new clients. There’s a constant pressure of daily expenditures. Imagine a situation where you didn’t have to run around and chase new clients all the time. What if you could keep your existing clients and they also got new business for you? Studies show that a retention strategy… → Read More
As a business owner/marketer, keeping your social pages active can be challenging. The organic visibility of social posts has considerably declined over the past few years. It’s, therefore, necessary to have a → Read More
One of the best ways to get visibility and traffic to your blog posts is to write on topics that are popular and being shared on social media platforms. One reason → Read More
An explainer video is one that conveys a business or a product idea in a simplified way. Putting up an explainer video is a proven method to get your audience to stay on your site for longer and improve search rankings. Explainers help shorten and storify a complex business message leading to better overall → Read More
“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” -Brian Solis Content which is created by your fans and followers while participating → Read More
Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build a relationshi → Read More
We all know that we need useful content publishing for better SEO. According to this study content marketing generates approximately 3 times the number of → Read More
Content - Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for ... → Read More