Amanda Clark
Business 2 Community
Lake Wylie, SC, United States
Contact Amanda
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Amanda:
How to Create a Content Strategy for 2022
Though we’ve started a brand-new year, there are some things that haven’t changed. For example, a winsome content strategy remains paramount for building → Read More
7 Tips on Writing Compelling Thought Leadership Articles
Thought leadership articles provide a tried-and-true method for establishing your credibility, raising awareness of your brand, and positioning yourself → Read More
6 Reasons to Invest in Professional Content Creation
Most business owners don’t need to be convinced of the value of online content. By now, the bottom-line benefits of content marketing are well-documented. → Read More
Don’t Let Writer’s Block Derail Your Content Strategy
Writer’s block can strike the best of us; just ask James Caan’s character in Misery. And while it can certainly be a lethal affliction for fiction → Read More
5 Ways to Repurpose Your Content
Your written assets are invaluable pieces of marketing collateral, often representing a significant investment of time and labor. And yet, all too often, → Read More
6 Ways to Improve Your Email Marketing
Email may not be new and it may not be flashy, but for many marketers, it remains an absolute essential. There’s just no better way to establish direct → Read More
Email Marketing After COVID-19
Across the country, there’s a palpable sense of optimism: Following a long COVID winter, things are finally starting to go back to normal. People are → Read More
7 Questions to Ask About Your Web Content
How effective is the written content on your website? Is your site composed to attract leads, educate potential customers, and ultimately facilitate → Read More
How COVID-19 Changed Content Marketing
At this point, it feels like the height of cliché to talk about how COVID-19 has changed everything. As with most clichés, however, this one carries a → Read More
6 Signs You Need to Rewrite Your Web Content
A good website is more than the sum of its parts. Certainly, you need logical navigation, clean graphic design, strong calls to action, and a robust → Read More
7 Reasons to Hire a Content Writer in 2021
When you run a small business, you know more about it than anyone in the world. But just because you know your business inside and out, that doesn’t → Read More
Mindfulness: Not Just for Mental Health – Apply it to Content Marketing
Customers are inundated with content every time they go online. A simple Internet search can generate millions of results. There are pop-up ads on many → Read More
Why Content Marketing is Right for This Moment
What comes next? That’s the question many of us are asking as the pandemic rages on. The year 2020 has been buffeted by disruption and uncertainty, and → Read More
Why Content Marketing is Going to Be Hot in a Post-COVID World
We’ll start with the ubiquitous cliché: COVID-19 has changed everything. In the weeks, months, and years to come, we’ll all see even more clearly how it’s disrupted our world and changed our behavior. The marketing world is by no means exempt; it may be a good long while before we have a full reckoning of how the pandemic has impacted consumer behavior, and what that means for our efforts to… → Read More
Content Strategy and Coronavirus: How Companies Can Stay Connected
Content marketing has long been championed as a way for businesses and brands to meaningfully connect with their customers and… → Read More
Communicating in the Time of Coronavirus
What are you even supposed to say to someone in a time of unprecedented challenge, uncertainty, and loss? It’s not a rhetorical question; it’s something all of us have struggled with in recent days, fumbling for the right words, sifting meaningful reassurances from clichés and platitudes. The reality is that none of our words are quite sufficient for the magnitude of a global pandemic.… → Read More
What the Coronavirus Teaches Us About Content Marketing
Kind of an odd headline, huh? I know—I am well aware that it seemed like a stretch when I started pondering recent current events and their correlation to the topic of content marketing. On the surface (no pun intended, and I have been wiping everything down with Clorox wipes around here, FYI) it might appear that this pandemic and the content marketing practice have nothing in common. However,… → Read More
Why Hire a Business Editor?
One way you can enhance your company’s written communication efforts—be that business emails, blog posts, press releases, or internal documents—is… → Read More
How Can You Optimize Content for Voice Search Queries?
The way people search for online information is fundamentally changing… and that has some seismic implications for content marketing professionals. Arguably the most significant shift of all has been the rise in voice search. These days, it’s as likely as not that a Google or Bing search query will come through a voice assistant (think Siri or Alexa) as opposed to physical typing. Indeed, some… → Read More
4 Ways to Delight First-Time Visitors to Your Website
You’re probably familiar with the old saying about first impressions. Well, it certainly holds true in the world of online marketing. So many of our marketing efforts, from emails to PPC ads to social media posts, are designed to generate website traffic. But that’s just half the battle. Once you get people to your website, you’ve got to win them over with a strong, positive first impression.… → Read More