Hilary Milnes
Digiday
New York, NY, United States
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Past articles by Hilary:
Amazon offered vendors 'Amazon's Choice' labels in return for ad spending and lower prices
Amazon has previously offered vendors the ability to "bid" for an Amazon’s Choice badge by lowering prices and spending more money on advertising. → Read More
'A slippery slope': Amazon wants to control third-party sellers' product pricing
Amazon has rolled out a new selling format for brands in its third-party marketplace. → Read More
Nearly a billion-dollar brand, Athleta is ramping up its marketing spending
Billion-dollar growth requires a relentless marketing strategy, and CMO Sheila Shekar Pollak said that Athleta’s seen the most success in investing in both traditional marketing methods, particularly catalogs, as well as paid social media marketing, where the company has considerably increased its spending this year, particularly on Facebook, Instagram and YouTube. → Read More
Cheatsheet: Amazon attributes second-quarter sales growth to one-day Prime shipping
Amazon’s second-quarter sales for 2019 saw net sales increase 20%, to $63.4 billion, compared to $52.9 billion over the same period last year. Jeff Bezos, in remarks to investors, attributed the sales growth to a positive customer response to Amazon’s push to one-day Prime shipping. → Read More
'Be realistic': Inside the role of Amazon account managers
For Amazon sellers, account managers have been considered a lifeline. → Read More
As paid marketing costs rise, DTC brands are shifting attention to PR
DTC brands are increasingly relying on marketing tactics like word of mouth and PR to cut through the noise. → Read More
The founder of Unilever-owned Schmidt's Naturals is launching an editorial site for entrepreneurs
Supermaker, which launches today, is a new media site founded by Schmidt and Cantino focused on telling the stories of entrepreneurs, particularly women and people of color who are launching consumer brands with a “conscious agenda” according to Cantino, as well as sharing career and business advice around topics like raising investment funding and commanding successful social campaigns. → Read More
Inside Blue Apron's comeback strategy
Two years after going public, meal kit delivery startup Blue Apron is circling the drain. → Read More
'The term DTC is a misnomer': Brands recalibrate strategies as direct businesses become more complex
Under the weight of the category, and increasingly complex business models, the direct-to-consumer label is cracking in its purity, but startup brands still have a similar mission in mind as they navigate their categories: Build sustainable businesses by any means possible (even if that means wholesale) while keeping customer wants and needs firmly rooted in the center of that strategy. → Read More
Introducing Modern Retail, Digiday Media's newest vertical
Today, we’re excited to introduce Modern Retail, Digiday Media’s new publication covering the ins and outs of retail’s reinvention. Modern Retail is on the frontlines of the industry’s ongoing shift, from Amazon’s increasing influence to the combined force of the direct-to-consumer upstarts. → Read More
How DTC brands plot their PR strategies
The right formula for a DTC brand's success is often combining the right product with the right PR and marketing. → Read More
'What now?': DTC brands are facing a make-or-break moment
At DTC Day East, a New York conference for emerging brands, dominating discussions was a general ‘What now?’ Having made a collective mark on the retail’s makeup, direct-to-consumer brands are pushing to command more market share in their respective categories while dealing with an existential crisis. → Read More
Brands are hiring IP watchdogs to help them manage Amazon's vast gray market
As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around the industry: IP watchdogs. → Read More
Amazon will send small vendors to its third-party marketplace, marking a shift in strategy
Two months after purchase order turbulence, thousands of Amazon vendors could be back on the chopping block. To catch you up... → Read More
VC Henry McNamara: 'The term direct-to-consumer is outdated'
Henry McNamara shared his perspective on the future of the DTC/DNVB category, saturation and expected scale. → Read More
'Digital has its limitations': DTC brands are testing direct mail
DTC brands, looking for a more diversified marketing mix, are focusing on direct mail. → Read More
In an Amazon vs. Walmart world, big-box retailers plot their futures
It’s earnings week, and retailers are dealing with a universal truth: It's sink or swim in an industry increasingly dominated by Amazon and Walmart. → Read More
YouTube is targeting direct-to-consumer brands with a 'DTC council'
Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. → Read More
'It's on an island': Despite headwinds, Brandless is making a bet on going it alone
Brandless wants to win over customers on its own, drawing them into its marketplace. → Read More
How Amazon sellers cash in on positive reviews
On Amazon, positive reviews are as good as gold, and sellers are building strategies, including pushing unhappy customers away from dropping bad reviews → Read More