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Past articles by Sotheby's:

How bedroom design can deliver big ROI for your sellers

Top luxury agents share why bedrooms can generate a visceral response and well-designed bedrooms can inspire a heartfelt reaction that buyers won’t be able to ignore. → Read More

Analog strategies to improve productivity and performance

Taking an analog approach is a powerful way to focus the mind, reconnect with the body and devote full attention to the details of a particular client or task. For many, it also fuels creativity and helps them process and retain more information. → Read More

Leverage data and analytics to inform your luxury real estate strategy

Data is everywhere, but that doesn’t mean it’s captured and leveraged effectively. Despite granularity delivering the greatest results and value, many still resort to sweeping generalizations when discussing real estate. → Read More

How agents apply digital marketing innovations to their listing strategies

Digital marketing tools and platforms provide a flow of new features to create innovative content — and success in real estate is often tied to taking advantage of the possibilities. → Read More

The top 4 client concerns when buying sight unseen

Top luxury agents from Sotheby's outline four of the most common concerns their clients express when it comes to buying sight unseen — as well as methods for setting their minds at ease. → Read More

Leading in Luxury Roundtable: How can brokerages create an anti-burnout culture

When agents are feeling crushed under compounding pressures, brokerages can take steps and have meaningful conversations to alleviate the burden. These top brokers share how. → Read More

3 luxury agents anticipate the next Great Tech Migration trends

Leaders in three distinct markets discuss the changes that have set the knowledge economy in motion, the effects these are having in different markets and what the future may hold for the mobile tech workforce. → Read More

The benefits of being part of a luxury referral network

While referrals can come from clients, some of the best opportunities are those that come from fellow agents in your network. Here's how to make the most of that relationship. → Read More

How agents can navigate the stress of an unpredictable market

Between the challenge of acquiring listings, the rollercoaster of closing deals and the difficulty of securing an accurate appraisal when the data is changing on a daily basis, we certainly have our work cut out for us. → Read More

Help prevent buyer’s remorse with these 5 tested tips

After a purchase as large and life-changing as a luxury home, there’s a risk that clients will experience buyer’s remorse. Especially true in a highly competitive market. → Read More

What’s ahead for the inventory crunch? 2 top agents weigh in

The current shortage of inventory has been a major challenge for luxury agents and buyers. So when the market favors sellers like never before, how can agents and their buyers stay in the game? → Read More

4 ways to grow your business — even when inventory is low

When listings are few and far between and buyers might be feeling discouraged due to multiple missed opportunities, here are 4 ways agents can continue to keep their business not just viable, but vibrant. → Read More

Accepting cryptocurrency in homebuying

Cryptocurrency has built considerable momentum over the last few years, particularly with the rising value of Bitcoin. Now that it’s making a foray into the luxury real estate market, here’s what you need to know today to be ready for tomorrow. → Read More

Automate your day with time-saving real estate software

We spoke with Kimberly Cammarata, a Real Estate Advisor and member of the Gold Circle of Excellence with Daniel Gale Sotheby’s International Realty, to see which software solutions have changed the game for her. → Read More

Building a business that prioritizes diversity, inclusion, equity, and belonging

Study after study has confirmed that people who bring alternative perspectives, experiences, and skill sets to a business enable it to excel, identifying needs and solving issues that their peers didn’t notice or didn’t know how to address. → Read More

4 great welcome gifts you may not have thought of

The ideal present not only celebrates the start of a new chapter in your buyers’ lives, but it also shows that you genuinely appreciate them and are grateful for the time you spent together. → Read More

Identifying priorities: How 3 agents maintain their negotiation expertise

Great negotiators focus guiding principles to direct them in their approach. We spoke with three top luxury real estate professionals about their go-to advice for a successful negotiation. → Read More

Repeat success: How 2 top agents earned return clients

In the luxury space, white-glove service is not just appreciated, but expected—so what does it take to build the kind of genuine relationships that keep clients coming back? Two agents share their top five tips. → Read More

5 ways to ensure software streamlines your sales

Agents need to know how to make the most of their tech stack today to become ready and agile for tomorrow. Here are five insights from luxury real estate professionals . → Read More

The top 4 tips to improve your negotiation skills

While all agents have to build their mediation skills, a few bring perspectives from professions beyond luxury real estate. We spoke with two such agents about the expertise they rely on during the negotiation process. → Read More