E. J. Schultz
Advertising Age
Chicago, IL, United States
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Past articles by E.J.:
How the auto workers strike will affect the ad industry
Ford, General Motors and Stellantis could curtail spending if the UAW strike lingers, experts say. → Read More
Why JCPenney is investing in Amazon Prime’s ‘Thursday Night Football’
Retailer JCPenney is making its first big NFL bet with Prime Video, which has a new lineup of sponsors for a season that includes the first-ever Black Friday game. → Read More
Hyundai’s NFL campaign leans into return-to-office trend, includes big Amazon ad buy
Hyundai buys into Amazon Prime Video’s “Thursday Night Football” while the automaker extends its deal with NBC’s “Sunday Night Football.” → Read More
YouTube NFL Sunday Ticket makes first significant ad buy on Vegas Sphere
The Exosphere ad includes an animation that transforms its exterior into helmets of all 32 NFL teams. → Read More
Volvo’s marketing head on fixing female representation in auto ads
Janique Helson joins the Marketer’s Brief podcast. → Read More
Marketing winners and losers of the week
Ford’s inclusivity marketing wins attention from Jennifer Hudson and McDonald’s scores with McCrispy—plus, Bud Light’s woes continue and Samsung struggles. → Read More
Marketing winners and losers of the week
KFC France wins at ad effectiveness and the Cavinder twins score big—plus, why it was a bad week for Netflix and Southwest Airlines (again). → Read More
Purpose marketing hits and misses
Purpose marketing expert Thomas Kolster breaks down campaigns from Heinz, Bush Light, United Airlines, Dove and more. → Read More
NFL hires Horizon as global media agency
The NFL has hired Horizon Media as its global media agency of record for strategy, planning, activation and measurement. → Read More
Omnicom Group undertakes real estate consolidation
With unoccupied floors throughout the U.S. network, Omnicom Group looks to downsize space—upsetting some markets such as Chicago. → Read More
GM CMO Deborah Wahl is leaving the automaker—behind the sudden move
Wahl became GM's global CMO in 2019. → Read More
How Wieden+Kennedy is acting more like a network as it drives ‘diverse as culture’ approach
The independent agency grew global relationships with Ford, McDonald’s and Anheuser-Busch InBev. → Read More
Arts & Letters is thriving with a hybrid work model
The 5-year-old agency is pumping out breakthrough creative, from a “This is SportsCenter” revival to “Tito’s in a Can.” → Read More
Publicis Media surges with major client wins, retail media investments
How the network, which includes Starcom, Zenith, Spark Foundry and PerformicsCollective, deploys Epsilon data and embraces "Power of One." → Read More
Watch the Oscars ad from Disney and Hyundai for Disney's 100th anniversary
Moana, Aladdin and other classic Disney characters share the spotlight with Hyundai vehicles in the spot, which kicks off the automaker’s sponsorship of Disney100. → Read More
Nissan’s outgoing US CMO on why the brand is not back on Twitter but still uses TikTok
Allyson Witherspoon reflects on her Nissan U.S. tenure as she prepares to take on a global marketing role for the automaker. → Read More
Marketing winners and losers of the week
WeightWatchers capitalizes on Ozempic and Ford highlights women’s auto contributions–plus why it was a bad week for Pyrex. → Read More
Pfizer sets massive review for creative and media
Pharma titan spent $2.8 billion on worldwide advertising in 2022. → Read More
Live video: Ad Age editors debate 2023 Super Bowl commercials
Ad Age editors discuss the hits and misses of the Big Game ads. → Read More
Dunkin’ to feature Ben Affleck in Super Bowl ad
The actor, who is known to love the coffee and donuts chain, visited a Massachusetts location last month for an apparent ad shoot. → Read More