Yuriy Boykiv
memeburn
New York, NY, United States
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Past articles by Yuriy:
Could WeChat beat WhatsApp in its own backyard?
In a world inundated by messaging apps, WeChat stands uniquely poised for world domination. Chinese company Tencent launched WeChat in 2011, and it rapidly → Read More
3 Ways Social Media Transformed Marketing in 2015
While social media users were fixated on the big issues of the world in 2015, social media platforms were transforming the way those same users experienced marketing. → Read More
How to Avoid the Starbucks Red Cup Fiasco
Authentically engage with a wider multicultural audience by following these three steps. → Read More
How Gamification Can Drive Customer Loyalty and Sales
There's a fine line between fun and gimmicky when it comes to gamifying, but with the right strategy in place, your brand could reap huge rewards. → Read More
Keep It Simple: 4 Tips for International Business Travel
Traveling internationally for business doesn't have to be hectic as long as you use these tips to plan ahead. → Read More
The Important Casino Industry Market You Don't Even Know You're Missing
Position your casino as a one-stop shop for food, drinks, and entertainment -- apart from gambling alone -- you'll be more likely to attract international customers. → Read More
How Travelers Are Eliminating the Middleman and What It Means for Brands
Brands can now interact directly with travelers through social media, and it's opening up several doors for them. → Read More
8 Reasons WeChat Is the Present and Future of Mobile Marketing
WeChat's social-networking success can benefit your mobile marketing plan. → Read More
The Travel Industry's Most Overlooked Target
Multicultural consumers are changing industries with their growing presence -- here are four ways the travel industry can connect with these groups. → Read More
How BuzzFeed Is Winning With Asian-Americans
Four strategies for brands to engage with the Asian-American audience, writes Yuriy Boykiv. → Read More
The Biggest Hurdle to Reaching Hispanics Isn't Language, It's Mobile
Mobile - Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than ... → Read More
4 Ways Social Media Can Help With Changing Careers
Utilize social media properly, and you become more than just another application. → Read More
Why Workplace Diversity Is Critical But Not a Crutch
In order to achieve this high level of productivity and innovation, your entire company needs to embrace diversity. → Read More
Master Your Craft: 7 Ways to Maximize Your Team's Talent
The plight of the talented is that their gifts can make them complacent, and complacency can lead to underachievement. → Read More
Lessons From History's Worst Multicultural Marketing Campaigns
Multicultural marketing can communicate directly with a specific niche market and creates loyal, lifelong brand advocates but it can also repel groups of people from your product forever. → Read More
How To Build And Sustain A Diverse Team
Studies show diverse workplaces are more innovative. It's time to invest in employees with different backgrounds and points of view. → Read More
Gamify Your Brand to Increase Customer Engagement
Schools, hospitals, and companies are eagerly adopting the gaming concepts of competition, rewards, status, achievement, socialization, and learning to create deeper engagement with their target audiences. → Read More
If You've Never Heard of Black Twitter, You Could Be Missing a Major Opportunity
Black spending is growing faster than that of any other segment and to reach this crucial demographic your brand needs to engage the black community. → Read More
How to Transform a Negative Life Experience Into a Positive Future
Use negative life experiences as a launching pad to overcome great odds and make yourself a stronger business leader. → Read More
5 Metrics Mistakes You Need to Shake
Measurement mistakes you need to avoid in order to focus on more meaningful success metrics. → Read More