Emily Bratcher
Associations Now
Contact Emily
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Emily:
Create a Culture That Keeps Employees Motivated and Happy
When organizations don’t focus on wellbeing, they’ll often see that their employees are exhibiting signs of burnout. Here are few tips for preventing it. → Read More
Tips for Managing Employees in the Event of a Natural Disaster:
An HR expert offers disaster-planning advice that will allow associations to have policies and procedures in place to help them—and their employees—weather any storm. → Read More
Content Strategy Lessons From Amazon’s New Holiday Toy Catalog:
This year, Amazon kicked off the holiday season by introducing something that many will consider unusual for the e-commerce juggernaut: a printed toy catalog. Here’s why associations would do well to take a page from Amazon’s book. → Read More
3 Pitfalls to Avoid in Affinity Partnerships:
Affinity partnerships can be a boon for associations, but only if they’re done right. Read on for a few of the risks that can come with such partnerships. → Read More
How Electronic Payment Technology Can Boost Your Giving Tuesday Donations:
If your association is hoping for some serious donations on Giving Tuesday, you might consider enabling electronic payments. NACHA—The Electronic Payments Association offers some reasons why as well as some best practices. → Read More
Should You Invest in Recruiting Software?:
Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. → Read More
Mitigate Risk at the Workplace With a Few Commonsense Measures:
No organization wants to imagine a scenario where its staff are threatened by violence, but it’s important to be prepared. Here are a few security measures associations can take to reduce risk at the workplace. → Read More
Keep Your Priorities Straight When Launching a New Product:
The Society for Human Resource Management recently opened a speakers bureau, with very specific goals in mind. For them, the new service is much more about expanding SHRM’s reach than generating immediate revenue. → Read More
3 Tips for Building Healthy Relationships With Your Corporate Sponsors:
Some practical relationship advice for associations looking to build long-lasting relationships with their corporate sponsors. → Read More
Create a Revenue-Generating Licensing Strategy:
The Audiovisual and Integrated Experience Association started licensing some of its learning content a few years ago. Doing so created a new source of nondues revenue for the association. → Read More
A Change of Venue Can Create More Memorable Staff Meetings:
If your association’s staff meetings or trainings are getting a little stale, perhaps you should consider taking them offsite for a unique experience. → Read More
Boost Your Brand by Taking a Stand:
Nike’s new ad campaign spotlighting former NFL quarterback Colin Kaepernick has lessons for associations—in particular, that embracing controversy can be worthwhile if you go about it thoughtfully. → Read More
4 Ways to Revitalize Your Content Marketing Program:
Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. Here’s how to get back on the rails. → Read More
New Office Space Allows For Growth and Collaboration:
The new Emergency Nurses Association headquarters will not only enable the group to grow and cast a vision for the future but also provide its staff with opportunities for better collaboration. → Read More
Effort Empowers Kansas City Women To Effectively Negotiate Salaries:
The American Association of University Women is expanding its AAUW Work Smart program to Kansas City. Its goal: Close the gender pay gap by training 1 million women across Kansas and Missouri in salary and benefits negotiation. → Read More
Are You Going the Distance With Your Diversity, Equity, And Inclusion Efforts?:
A new study from McKinley Advisors points to a gap between associations’ desires to promote diversity within their organizations and their effectiveness in actually doing so. → Read More
New Hotline Supports Families of Children With Hearing Loss:
Looking to help the families of children recently diagnosed with hearing loss, the Alexander Graham Bell Association for the Deaf or Hard of Hearing launched its Listen-Learn-Link hotline. → Read More
Ensure Your Price Is Right on Products and Services:
Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. → Read More
Eating Disorders Group Partners with Aerie on Body-Positivity Training:
The National Eating Disorders Association is working with intimate apparel brand Aerie to teach store associates about how to create a judgement-free and inspirational shopping experience for customers. → Read More
How to Mitigate Revenue Losses:
There are a number of steps associations experiencing revenue losses can take to reduce the damage. One expert shares how to get started and why it’s important to know your sales history. → Read More