Larry Dobrow
MediaPost
Contact Larry
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Larry:
Schwab Bungles Its Appeal To The Heart
I have few strong feelings about Charles Schwab (or any other investment/banking/planning/insurance entity), but its continued efforts to forge a bond and position itself as the great protector of family and future land somewhere between insincere and delusional. → Read More
Brawny's 'Strength' Deflates Gender Cliches
Brawny's 'Strength' Deflates Gender Cliches - 04/21/2017 → Read More
Mega-Controversial PSA: 'Caregiving Isn't Easy'
I had a difficult time determining whether "Tougher Than Tough," an Ad Council PSA released this week that extols caregivers, was real or "SNL"-lite parody. → Read More
Marriott's Snap-Adventure Ducks Millennial Stereotypes
I really dig a new Marriott campaign that leverages the smart cellular computer phone technology. → Read More
New-2-U Video Critique Classiq: Father's Day 2014 Dad Vids
I'm otherwise occupied this week, so for your reading pleasure and our sales department's commitment-keeping here's an oldie-but-okayie from the archives. → Read More
Airbnb's Home Videos Overplay The Family Card
I pity mobile-era brands like Airbnb. Or maybe I should say that I pity the people tasked with marketing them. → Read More
ESPN Starts Having Fun Again With 'Outside the Lines' Send-Up, 'Different World' Homage
You know who's having a cool, stealthily viral last few months? ESPN. → Read More
Walmart Brand Films? Sure, Why Not.
Turns out that Walmart is feeling a little differently about itself nowadays. Based on my experience that night, there appears to be a push to upscale the brand a bit. → Read More
Diesel's 'Make Love Not Walls,' Deconstructed
In "Make Love Not Walls," Diesel sics its skinny-jean army on the notion of walls. It is everything you'd imagine, and yet still more. → Read More
Videos For "Grown-Up Children's Stories" Terrify and Delight
The first in a series of videos previewing "Stories For Ways and Means," an anthology featuring stories written by musicians like Tom Waits and illustrated by painters who I presume are equally awesome but I know nothing about painting so I won't attempt to throw around any names, strikes me as so extraordinary. → Read More
California Lottery's Mentorship Campaign Is All Kinds Of Wrong
"Back to the Start" is a new mentor-riffic campaign from... the California Lottery? That can't be correct. The California Lottery, as I understand it, is a lottery. Let me do a quick check. → Read More
'Sexy' Mezquila Brand Vids Border on Whitesnake Territory
Hagar has teamed with fellow polarizing frontman Adam Levine to produce/promote Santo Mezquila, a high-end spirit that melds the tar-pit aftertaste of mezcal with the decision-making-impairment faculties of tequila. → Read More
36 Sentences About 32 Super Bowl Ads
In the spirit of Sunday's between-snaps endeavors, here are exactly 36 sentences about 32 Super Bowl ads. Happy early Ad-Nerd Prom Day, everyone! → Read More
Video Critique I-Team Answers Question Nobody Asked: Why Don't Supermarkets Do More Branded Video?
Why isn't Uncle Giuseppe's, or any other grocery chain, more invested in brand video? → Read More
Smarty-Smart GE Flaunts Its Science Savvy With 'Unimpossible' Stunts
I don’t care what the incoming heads of the EPA, CIA, FDA, NIH, NSA or Departments of Energy, State, Health and Human Services, Commerce, Education and Interior have to say on the matter: Science is A-OK in my book. It might even be real! I have great confidence that we will continue to turn to our scientists to help us navigate the most perilous waters in which we sea-fare. Nothing will change… → Read More
Do Not Take 'Short Journeys' With Cadillac
Cadillac's "Short Journeys" is pretentious to the point of self-parody, the latest automaker content foray to conflate mindless brand gloss with film-school-grade substance. → Read More
Runkeeper Stresses Inclusivity In 'I Am A Runner'
I can say without exaggeration that I consider Runkeeper one of the most indispensible tools in my day-to-day existence. I've been using the app to track my daily scampers around the neighborhood since May 29, 2011. → Read More
What I Learned From The Year's Most Watched Brand Videos, 2016 Edition
Here's my annual guide to the year's ten most viewed brand videos, as measured by the good folks at Visible Measures. As in years past, we rewatch the videos and try to glean some knowledge along the way. As in years past, we largely fail in that second aim. → Read More
Amazon Botches Drone Delivery Debut
I could not be more geeked up for the era of drone delivery. Sure, drones might invite the occasional unwelcome rendezvous with utility wires and prove less than reliable during sleet squalls and encourage those hooligan kids down the street to recalibrate their skeet-shooting aspirations. But once you get past those eensy-teensy issues, their coolness kicks in with the intensity of a thousand… → Read More
'Save Our Snowmen' Is Advocacy At Its Least Essential And Effective
"Save Our Snowmen," produced by the well-meaning folks at Cool Effect. It addresses one of the few issues about which I am humorless, myopic and patently unable to comprehend any position other than my own: climate change. → Read More