Bradley Johnson
Advertising Age
Washington, United States
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Past articles by Bradley:
Introducing Ad Age Agency Report 2023
Ad Age’s annual Agency Report reveals the biggest agency companies and agencies—and shows a business transforming from creating ads to creating change. → Read More
Agency Report 2023: Agency employment
Key data from Ad Age Agency Report 2023. Employment in advertising, public relations and related services. Job growth at major agency companies. → Read More
Amazon’s ad and promo spending topped $20 billion in 2022, a new industry record
Amazon’s ad and promotion spending topped $20 billion in 2022, an all-time record for any marketer. Retailer is now working to streamline costs amid slowing sales growth and economic headwinds. → Read More
Ad Age Best Places to Work 2023
Ad Age Best Places to Work 2023 honors 50 companies doing a standout job and examines factors that separate the best from the rest. Winning formula: Fair pay, good benefits, diverse workforce, work-life balance—easy to say, hard to do. → Read More
Omnicom boosts 2022 organic growth forecast but braces for a potential economic slowdown
Agency company boosted its 2022 organic growth forecast but is preparing for a potential economic slowdown. → Read More
Ad spending, marketing and financial stats—analyzing the latest data
Welcome to our newest blog. We'll capture fresh stats and facts on marketers and advertising, drawing on insights from Ad Age Datacenter. Want to size up the market? Check out The Big List, Ad Age Datacenter's rankings of the top U.S. and global advertisers and agencies. → Read More
Top marketers, brands and agencies, ranked—The Big List
A quick take on the biggest advertisers, brands and agencies. Amazon and Procter & Gamble top Ad Age Datacenter’s rankings of the largest advertisers. New: Updated agency rankings, May 2022. → Read More
Agency Report 2022: Agency discipline rankings
Key rankings from Ad Age Agency Report 2022. Biggest agencies by discipline including digital, media and ad agencies. → Read More
Agency Report 2022: Revenue growth
Key stats from Ad Age Agency Report 2022. Revenue growth by discipline. Organic growth by agency company. Digital’s share of agency revenue. Agency growth over time. → Read More
Agency Report 2022: Biggest companies and networks
Key rankings from Ad Age Agency Report 2022. World’s 25 largest agency companies. World’s 25 largest agency networks. → Read More
Introducing Ad Age Best Places to Work 2022
Ad Age Best Places to Work 2022 delivers the score on 50 companies doing a standout job in the ad business. See the workplace factors that separate the best from the rest. → Read More
Ad Age Best Places to Work 2022
Ad Age Best Places to Work 2022 honors 50 companies doing a standout job and examines workplace factors that separate the best from the rest. You've got to pay to play: Compensation and benefits are paramount. → Read More
Introducing Ad Age World’s Largest Advertisers 2021
Ad Age’s annual global report on marketers and marketing has big surprises—including sharp spending increases by bold advertisers that took advantage of market opportunities during the pandemic. One top marketer boosted spending by 90%. → Read More
Ad Age World's Largest Advertisers pump up spending
They're back: The world's top 100 advertisers cut spending by 7.1% in 2020, the second-sharpest drop since Ad Age began ranking global marketers. But ad spending is accelerating now as marketers rebuild and rebound. → Read More
Omnicom posts third-quarter organic growth of 11.5%
The second-biggest agency company reported third-quarter organic growth of 11.5%. CEO John Wren is keeping an eye on clients' supply chain issues, but said "we’re very comfortable that we don’t see any real cutbacks." → Read More
U.S. advertising employment increased by 1,700 jobs in August as nation’s job growth slowed
The pace of U.S. job growth slowed in August following big gains earlier in the summer. Ad agency staffing in July scored its biggest monthly increase on record, but growth was likely slower in August. → Read More
Procter & Gamble set to dethrone Amazon as world’s biggest advertiser
P&G is poised to retake the top spot in the next Ad Age World’s Largest Advertisers ranking, displacing Amazon. → Read More
U.S. advertising employment rose by (only) 1,200 jobs in July
The pace of hiring slowed in the ad business last month as the nation’s employment surged. → Read More
How Robinhood is gaining customers while spending less on digital and paid marketing
Robinhood’s customer base has surged even as the trading platform reduced its spending on digital and paid marketing. What you need to know about Robinhood after its IPO from Datacenter Top Line Stats. → Read More
Well done: How Weber’s sales sizzled and ad spending soared during the pandemic
Weber controls nearly a quarter of the global grill market and is investing heavily in consumer insights, analytics and marketing. What you need to know from Datacenter Top Line Stats, our quick take on marketing intelligence. → Read More