Sarah Krouse
The Information
New York, NY, United States
Contact Sarah
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Recent articles by Sarah:
Google Overhauls Performance Review System After Employee Criticism
Google is scrapping a time-consuming, twice-a-year staff performance review process in an effort to improve morale and reduce the time employees spend preparing the assessments, according to people familiar with the changes. CEO Sundar Pichai told staff Wednesday that the new program, which will ... → Read More
TikTok’s Global Marketing Chief Abruptly Departs
TikTok’s leaders have pushed out Nick Tran, the company’s head of global marketing, two people familiar with the situation told The Information. Since joining in 2020, Tran has spearheaded TikTok’s efforts to build hype by helping top video creators launch non-fungible tokens, promoting new ways ... → Read More
Facebook Hands Out Cash To Creators To Boost Clubhouse Rival
Facebook is offering to pay musicians and other celebrities tens of thousands of dollars to host sessions on its new live audio feature, as the social network beefs up its efforts to woo creators and the young people who follow them. Production companies working for Facebook, owned by Meta ... → Read More
YouTube Star Casey Neistat: TikTok Poses ‘Existential Risk’ to YouTube
TikTok is “an existential risk” to YouTube, longtime video creator Casey Neistat said, adding that he spends more time scrolling through the ByteDance-owned short-video app than he spends on Netflix and YouTube combined. The comments by Neistat at The Information’s Creator Economy Summit ... → Read More
Google’s Answer To Overheated Job Market: Demanding Proof of Rival Offers
Google has a message for job candidates who say rival companies are offering them higher pay: Prove it. In a competitive market for talent in which some technology workers are soliciting employment offers from several companies, Google recruiters increasingly take the unusual step of asking ... → Read More
Facebook Researchers Hope to Bring Together Two Foes: Encryption and Ads
Facebook is bulking up a team of artificial intelligence researchers, including a key hire from Microsoft, to study ways of analyzing encrypted data without decrypting it, the company confirmed. The research could allow Facebook to target ads based on encrypted messages on its WhatsApp ... → Read More
Revenue Surges at Google, Snap as Shift to Digital Ads Accelerates
Dell is rethinking how it spends this year’s ad budget. The computer maker is likely to shift as much as 15% of the nearly $100 million it typically spends on TV advertising in the Americas to digital ads, according to a person familiar with the plans. The company and other large brands are ... → Read More
The Information’s Tech Pay Survey Shows Power Shift to Employees
The technology-business boom is giving white-collar workers more of what they want. At tech companies, the traditional practice of allowing employees’ shares to vest only after a worker reaches a full year of employment, known as a one-year “cliff,” appears to be eroding. More than 20% of ... → Read More
Amazon Acquires Facebook’s Satellite Internet Group
Amazon has acquired a team of more than a dozen wireless internet experts from Facebook in an effort to boost its multibillion-dollar effort to launch thousands of satellites and offer broadband service in the U.S. and abroad, a Facebook spokesperson confirmed. The Facebook employees moved to ... → Read More
Tech Companies Discover Hidden Costs of Remote Work
Last August, executives at Happy Money, a financial services startup, told staff the company would go fully remote after noticing remote workers were more productive and focused during work hours. Nearly a year later, the cost of the move has become apparent. The Tustin, Calif.-based company has ... → Read More
Google Responds to Remote Work Boom, Microsoft With Workspace App Improvements
Like other companies, Google had never seen anything like the demand for its video-calling and other productivity tools until the pandemic, which suddenly turned a big chunk of the population into remote workers. The surge also helped Google staffers figure out some issues with those same ... → Read More
Ex-Apple Design Boss Jony Ive Recruited at Least Five Former Colleagues to New Firm
Wan Si, a 16-year veteran of Apple’s famed design team who worked on numerous Apple app icons, buttons and home screens, recently joined the consulting firm founded by Apple’s former design chief Jonathan Ive, The Information has learned. She is one of at least fiveApple design team members Ive ... → Read More
Google Struggles to Match Apple on Smartphone Privacy Changes
Pressured by Apple’s recent iPhone privacy initiative, Google is accelerating work to limit how app developers can track the 2.5 billion people who use phones powered by its Android software. The efforts are still in flux and have been delayed by internal concerns that such moves will diminish ... → Read More
Under Pressure From Employees, Tech Companies Relax Remote Work Policies
An internal Google employee message board lit up last Wednesday morning as news of what many staff perceived as a more relaxed policy for working remotely circulated. One meme shared on the board showed a person crying, labeled “Facebook recruiters.” Another showed a sad person labeled “San ... → Read More
At Booming Google, Search Chief Gives More Love to Product Managers
Even as Google’s business booms and hiring accelerates, senior leaders have made changes to the unit housing its biggest moneymakers—web search and advertising. For instance, the sales team for Google Maps is being moved from Prabhakar Raghavan’s 20,000-person search, mapsand ads product group ... → Read More
Verizon’s Quest for 5G Revenue
The company’s strategy chief hunts for new ways to monetize the service after big spend on spectrum. → Read More
One CEO Dangles $500 Bonus for Workers to Get Covid-19 Vaccinations
Bolthouse Farms gives cash, hosts weekly coronavirus-vaccine drives as it, along with other businesses nationwide, tries to get back to normal operations. → Read More
Can My Employer Ask if I Got a Coronavirus Shot?
Lawyers say businesses need to be careful not to run afoul of employment and disability laws. → Read More
The U.S. Has a National Help Line for Pandemics but Isn’t Using It for Covid-19
The Centers for Disease Control and Prevention created and tested a nationwide telephone hotline and vaccine-appointment system for public-health emergencies but hasn’t activated it for Covid-19. → Read More
Elon Musk Got 4,000 SpaceX Workers to Join a Covid-19 Study. Here’s What He Learned.
To monitor the prevalence of the virus among employees nationwide, the tech billionaire worked with researchers to build an antibody-testing program. Here’s what he learned. → Read More