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Successful email videos can be simple recordings or polished productions, and each has its place. Start with a strategic content plan with a specific sequence. → Read More
No matter its form, storytelling is powerful and unites people. Used in B2B video marketing, storytelling can attract people to your brand. → Read More
Use the sales funnel concept to tailor video content to where buyers are in their purchase-decision journey. You'll improve the chances of conversion--and increase sales and revenue. → Read More
Everything from target audiences to testing. → Read More
On average, businesses publish 18 videos each month. Is yours one of them? If not, you could get left behind by your competitors. → Read More
How many ways can you put video marketing to work for your brand? → Read More
Don't exclude video from your A/B testing efforts. → Read More
It's not as simple as cutting and posting. → Read More
Where your message lives is just as important as the actual message itself. → Read More
Engaging your customers means including video in your social media campaigns. Here are some tips to get you started producing great videos. → Read More
Make sure your videos are still engaging if they're played without sound. → Read More