Torrey Tayenaka, ReadWrite

Torrey Tayenaka

ReadWrite

California, United States

Contact Torrey

Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.

Start free trial

Recent:
  • Unknown
Past:
  • ReadWrite
  • Ann Handley
  • Entrepreneur
  • BusinessCollective
  • Tech Cocktail

Past articles by Torrey:

Instructions on How to Incorporate and Create Engaging Email Marketing Videos

Successful email videos can be simple recordings or polished productions, and each has its place. Start with a strategic content plan with a specific sequence. → Read More

Revitalizing Your B2B Video Marketing Strategy

No matter its form, storytelling is powerful and unites people. Used in B2B video marketing, storytelling can attract people to your brand. → Read More

How to Use Video for Every Stage of the Sales Funnel

Use the sales funnel concept to tailor video content to where buyers are in their purchase-decision journey. You'll improve the chances of conversion--and increase sales and revenue. → Read More

Your Guide to Creating and Optimizing Facebook Video Ads

Everything from target audiences to testing. → Read More

5 Reasons Why You Need Video in Your Marketing Strategy (With the Stats to Prove It)

On average, businesses publish 18 videos each month. Is yours one of them? If not, you could get left behind by your competitors. → Read More

The 8 Most Popular and Effective Uses of Video Marketing

How many ways can you put video marketing to work for your brand? → Read More

How to Successfully A/B Test Your Social Video Marketing Strategy

Don't exclude video from your A/B testing efforts. → Read More

How to Repurpose Your Marketing Video for a Facebook Video Ad

It's not as simple as cutting and posting. → Read More

Why Your Facebook Videos Need to Be Different From What You Put on YouTube

Where your message lives is just as important as the actual message itself. → Read More

How Facebook Videos Can Boost Your Social Media Campaign

Engaging your customers means including video in your social media campaigns. Here are some tips to get you started producing great videos. → Read More

How Video Can Help You Connect With Your Audience Through Social Media

Make sure your videos are still engaging if they're played without sound. → Read More