Kelsey Raymond, Ann Handley

Kelsey Raymond

Ann Handley

Columbia, MO, United States

Contact Kelsey

Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.

Start free trial

Recent:
  • Unknown
Past:
  • Ann Handley
  • Entrepreneur
  • Content Marketing Institute
  • Thrive Global
  • Business 2 Community
  • Michael Brenner
  • Work It Daily
  • Forbes

Past articles by Kelsey:

The Knowledge Bank: Your Marketing Content Team's New Favorite Tool

A knowledge bank, which is a repository of insights from subject-matter experts, can improve and speed up your marketing content process. → Read More

Five Types of Content to Include in Your Sales Enablement Playbook

Among content marketing's many purposes is sales enablement - content designed to help Sales close more deals. Here are five types to focus on. → Read More

Every Content Marketer Should Use These 9 Tools

These tech tools can help you achieve your marketing goals and generate new business in 2021 → Read More

Is Your Content Working? How to Measure Content Marketing Results

Just because measuring content marketing ROI isn't always easy doesn't mean it's impossible. Learn how to measure content marketing results and which metrics to use. → Read More

How You Should Be Evaluating Your Content Marketing Success

Understanding your results comes down to these three metrics → Read More

Outsourcing Content Marketing? Here's How to Make That Partnership Successful

Outsourcing content creation can succeed if you collaborate with your content partner to execute a strategy that achieves your content marketing goals. Here's practical advice for doing that. → Read More

How to Match Your Key Metrics to Your Content Goals

You need to measure the effectiveness of your content marketing. Whether the goal is SEO, lead generation, or thought leadership, these are content metrics you should track to monitor success. → Read More

Eight Ways Your Content Marketing Might Be Sabotaging Your SEO

Content marketing and SEO have a symbiotic relationship, but content marketers make mistakes that can undermine SEO. Here are 8 common mistakes, and how to avoid them. → Read More

How to Create a Strategic Editorial Calendar

If you create an editorial calendar without doing these first three steps, it’s set up for content marketing failure – Content Marketing Institute → Read More

Creating Content? Make Sure You Have These Four Team Members

A content marketing team must be capable of implementing a content strategy and achieving its objectives. To put together a content marketing team, you need these four content roles. → Read More

How to Create Effective Sales Enablement Content

Marketing and sales teams have much to offer each other--especially regarding content. Here's how Sales and Marketing can collaborate to create content that leads to successful deals. → Read More

Your Reputation on the Line: Employer Branding

The best employees are out there. Use content to show them what your brand stands for and why they should want in. → Read More

4 Steps to Boost Productivity and Stop Feeling So Busy

It’s time to stop considering “crazy busy” a badge of honor or cool. Actually fulfilling your goals is so much better. → Read More

This Simple Process Can Eliminate Four of Your Biggest Content Creation Nightmares

Here's a proven process to help you overcome some common content creation problems and strike a balance between creating engaging, high-quality content and producing it at scale. → Read More

Practice What You Preach: How to Avoid Content's Hypocrisy Trap

Don't let recent stories of company leaders and founders who failed to live up to their own values deter you in your own messaging. → Read More

5 Ways to Create Content That Breaks Down Trust Barriers

Building trust is a long game, and it takes more than a company website with an updated "About" page to build it successfully. → Read More

3 Ways to Make Your Brand’s Online Content More Engaging

Marketing professionals wear a lot of hats: leader, innovator, and brand ambassador, to name a few. Over the years, we’ve learned content marketing can help us accomplish many of the goals that… → Read More

Content Underperforming? 3 Problems That Could Derail Your Success

Content marketing is a long game. A successful initiative involves a great strategy, clear goals, and high-quality writing. But above all, your content needs time to create a ripple effect. Thought leadership isn’t built in a day, and it’ll take a little time to see content marketing ROI. But how do you know when it’s … → Read More

Why Team Input Is the Key to Successful Benefits Planning

To understand what benefits fantastic employees truly value, why not just ask 'em? → Read More

4 Ways To Promote Your Portfolio of Published Content

Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution. → Read More