David Crane, CMSWire.com

David Crane

CMSWire.com

San Diego, CA, United States

Contact David

Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.

Start free trial

Recent:
  • Unknown
Past:
  • CMSWire.com
  • Business 2 Community
  • CustomerThink

Past articles by David:

The Evolution (or Misuse) of Intent Data and What It Means to B2B Organizations

Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know → Read More

Intent Data Explained: Types, Sources, Tracking and Scoring

There’s no getting around it: Intent data is complex. → Read More

Marketing Strategy Falls Flat Without the Processes to Back It Up

Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short. → Read More

Intent Data and the Gap Between Sales and Marketing

Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data. → Read More

The 5 Most Common Questions About Intent Data Answered

Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions. → Read More

How to Troubleshoot Your Third-Party Demand Gen Program

Third-party demand gen is an important pipeline for B2B leads. Knowing these common issues and how to fix them will keep this revenue source flowing. → Read More

B2B Marketing Has Changed: Has Your Content Marketing Changed With It?

Organizations and marketers continue to fall into common content traps that undercut their hard work and waste valuable resources. → Read More

Rethinking Cross-Functional Collaboration to Improve Account-Based Strategies

Account-based marketing was never about just marketing, practitioners and advocates knew that its success depended on sales team involvement. → Read More

4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact

Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively. → Read More

Content Syndication Is Making a Comeback: Here's How to Make it Work for You

Content syndication is clearly on the rise again, a result of both new capabilities and unfortunate circumstances. → Read More

B2B Marketing Capabilities Evolve to Meet 2020's Demands

2020 has changed the B2B buying landscape. Consequently, it’s also changing the value we place on certain marketer characteristics. → Read More

How to Use Intent Data for Content Marketing

Intent data, when used correctly, can be highly beneficial for content marketing teams. → Read More

What Separates Intent Data Success From Underwhelming Results? Actionability

B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations. → Read More

17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know

To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data. → Read More

Getting Started with Data Orchestration for B2B Marketing and Sales

Five approaches to data being used by successful B2B organizations. → Read More

A Data Framework Emerges for B2B Marketing Orchestration

B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step to orchestrating your data. → Read More

The Key Elements of a Successful Intent Data Strategy

Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success. → Read More

Think Intent Data Is Just for Enterprise Businesses? Think Again

It’s now easier than ever before for start-ups to adopt and gain value from intent data. → Read More

5 Lesser-Known Ways to Use Intent Data for ABM

A look at some intent data use cases that will help you squeeze more return from your intent data investment. → Read More

5 ABM Benefits of Synchronizing Programmatic with Lead Gen Campaigns

For B2B marketers, launching a successful ABM campaign comes with unique challenges. And while Gartner states 70% of B2B organizations have or plan to assemble account-based programs this year, ABM strategies often falter due to numerous siloed efforts. Siloed channels – especially programmatic and lead gen campaigns – create roadblocks that drain resources, decrease conversion rates and deplete… → Read More