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Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know → Read More
There’s no getting around it: Intent data is complex. → Read More
Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short. → Read More
Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data. → Read More
Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions. → Read More
Third-party demand gen is an important pipeline for B2B leads. Knowing these common issues and how to fix them will keep this revenue source flowing. → Read More
Organizations and marketers continue to fall into common content traps that undercut their hard work and waste valuable resources. → Read More
Account-based marketing was never about just marketing, practitioners and advocates knew that its success depended on sales team involvement. → Read More
Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively. → Read More
Content syndication is clearly on the rise again, a result of both new capabilities and unfortunate circumstances. → Read More
2020 has changed the B2B buying landscape. Consequently, it’s also changing the value we place on certain marketer characteristics. → Read More
Intent data, when used correctly, can be highly beneficial for content marketing teams. → Read More
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations. → Read More
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data. → Read More
Five approaches to data being used by successful B2B organizations. → Read More
B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step to orchestrating your data. → Read More
Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success. → Read More
It’s now easier than ever before for start-ups to adopt and gain value from intent data. → Read More
A look at some intent data use cases that will help you squeeze more return from your intent data investment. → Read More
For B2B marketers, launching a successful ABM campaign comes with unique challenges. And while Gartner states 70% of B2B organizations have or plan to assemble account-based programs this year, ABM strategies often falter due to numerous siloed efforts. Siloed channels – especially programmatic and lead gen campaigns – create roadblocks that drain resources, decrease conversion rates and deplete… → Read More