Sarah Shevenock
Morning Consult
Washington, DC, United States
Contact Sarah
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Sarah:
The Pandemic Isn't Why Americans Are Still Hesitant to Go Back to the Movies
Infrequent moviegoers cite preference for streaming, high costs of tickets among reasons they’re not ready to head back, according to Morning Consult data. → Read More
The International Content Boom Has Made Subtitlers and Dubbers the Lifeblood of Streaming
86% of Russian adults prefer to watch dubbed content over subtitled content, a view shared by the majority of respondents in Germany, Italy and France, according to Morning Consult data. → Read More
America Loves Comedy, South Korea Prefers Drama: Favorite Streaming Genres by Country
Action movies and comedies were deemed the most important types of content on streaming services by consumers in a dozen countries, according to new data. → Read More
1 in 3 Streaming Subscribers Say They’d Pay Extra to Share Their Passwords With More People
Baby boomers, meanwhile, are the generation most likely to use a password of someone they don’t live with. → Read More
Gen X, Rejoice: Michael Keaton Is America’s Favorite Batman
Keaton earned the highest net favorability rating for his Batman portrayal, ranking above Adam West and Christian Bale in a new survey. → Read More
Weekly vs. Binge Watching: Where the World Stands
Data indicates Russian, South Korean and Chinese consumers are the biggest proponents of binge watching. → Read More
How Gen Z Streams TV Around the World
Growing up with phones, smart TVs and a buffet of entertainment services to choose from, Gen Zers are a streaming-first generation. → Read More
How Much Consumers in Each Country Pay for Streaming
More than half of Japanese consumers don’t subscribe to any services, while Indian and Chinese adults embrace mobile streaming, according to Morning Consult data. → Read More
Consumers in Every Country Prefer Streaming With Ads if It Means a Cheaper Bill
New Morning Consult data reveals that, when given the choice, most consumers prefer to deal with advertisements as long at it means a cheaper bill. → Read More
Survey Says J.K. Rowling Has Not Been Canceled, Despite Author's Claim
63% of millennials and 82% of Harry Potter fans are still interested in additional content from the “Wizarding World," per Morning Consult data. → Read More
Despite Criticism of Disney Over ‘Don’t Say Gay’ Response, Disney Fans Aren’t Exactly Up in Arms
Nearly half of Disney fans support companies donating to LGBTQ+ organizations, according to Morning Consult data. → Read More
The Majority of Americans Have Heard of Only Two of the Oscars’ 10 Best Picture Nominees
Just 27% of U.S. adults said they saw a movie in a theater in 2021, according to new Morning Consult data. → Read More
AMC’s Dynamic Pricing Plan May Not Create New Moviegoers, but It Should Cash in on Existing Ones
56% of frequent moviegoers said they’d be interested in paying more money to see blockbuster films in theaters, per Morning Consult data. → Read More
Survey Says 'Spider-Man: No Way Home' Is the Heavy Favorite for the Oscars' Inaugural Fan Award
The impact Despite including more films available on streaming platforms in its list of nominees, the Oscars ceremony has seen viewership continue to dip in recent years, and data shows major nominees don’t often align with the taste of the average consumer. The Academy has tried appealing to more viewers, most notably in 2018 when it announced the addition of a “popular” film category before… → Read More
Fox News’ Standing Among Republicans Has Recovered as Quickly as It Deteriorated
The impact After losing the 2020 election, Trump made an effort to establish Newsmax and OAN as credible outlets in the conservative media space. However, Morning Consult’s latest data indicates that Republican viewers haven’t turned their backs on Fox News, and still consider the network to be by far the most credible U.S. cable news outlet. Questions regarding Fox News’ credibility will again… → Read More
Netflix's New Price Is Nearly at the Limit of What U.S. Consumers Say They're Willing to Pay for Streaming
If you live in the United States or Canada, your next Netflix binge will cost you more than it used to — and nearly more than what consumers say they’re open to paying for. Following several quarters of lagging subscriber growth in certain regions, including the United States, Netflix Inc. increased the price of its standard plan last month from $14 to $15.50. Price hikes like that one, combined… → Read More
2 in 3 Super Bowl Viewers Enjoyed Dr. Dre’s Halftime Show
The overwhelming majority of Super Bowl LVI viewers liked the game’s nostalgic trip down memory lane led by Dr. Dre, Snoop Dogg, Eminem and others, according to a new Morning Consult survey. → Read More
Super Bowl LVI: Return of the Movie Trailers
The Super Bowl is not just the biggest night in sports — it’s also one of the biggest nights for Hollywood, presenting the film industry with a golden opportunity to preview blockbuster films and shows for an enormous TV audience. But last year, in the midst of a tricky marketing environment brought on by the coronavirus pandemic, Hollywood largely sat the big game out. This year, they’re back.… → Read More
Survey Says Super Bowl LVI’s Rap-Focused Halftime Show Will Be a Hit With the Youths
Gen Zers much prefer this year’s performers, including Eminem and Snoop Dogg, to last year’s headliner, The Weeknd. → Read More
Americans Want an Oscars Host, and The Rock Is Their Top Choice
Hosting the Oscars is a notoriously thankless job that, for the last three ceremonies, no one’s had to do, as ABC has opted to go without a single host. But as TV ratings slip, ABC is once again asking someone to take one for the team and lead the telecast this year. An overwhelming plurality of Americans agree that the ceremony should have a host, but answers vary as to whom. While rumored… → Read More