Brandon Redlinger
Demandbase
San Francisco, CA, United States
Contact Brandon
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Past articles by Brandon:
The Prophets of Profit: Predictions for ABM Success in 2021
We tapped into the top minds in B2B Sales and Marketing for their predictions on how to attain success with ABM in 2021. Here's their advice. → Read More
4 Ideas for Revenue Teams to Find New Opportunities in Today's Strange, New World
There’s no shortage right now of tips for how to work from home and run virtual events. But the more strategic companies are taking on the bigger story. → Read More
10 Books to Make You a Better Marketer
Ask countless uber-successful people about the key to their success, they’ll tell you it’s reading. Reading allows us to stand on the shoulders of giants. → Read More
ABM for Sales: How Fully Adapting This Strategy Will Launch Your Revenue and Career
The verdict is in: ABM still delivers superior results. (Source: SiriusDecisions 2019 State of Account-Based Marketing Study) As a sales leader, you may be thinking that the ideas behind Account-Based Marketing isn’t new, and you’re right. Sales has always been focused on accounts. However, what’s new is the alignment of your organization around this idea. Marketing has joined the hunt for… → Read More
The Seven Worst ABM Mistakes (And How to Fix Them)
These are the 7 most common and costly mistakes that marketers make when adopting, implementing, and executing account-based marketing. Here's how you can avoid them. → Read More
What B2B Marketing Tactics are working right now during COVID-19?
19 experts weigh in on what you should be doing right now to get results and hit your goals → Read More
What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers?
The golden age for companies to collect consumer data for the purpose of marketing to those consumers is over. Only just a few short years ago, it was the wild west, where many companies cashed in at the expense of you and your data. The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018.… → Read More
How Do You Jumpstart Your Sales Efforts in the New Year and Uncover Hot Accounts?
The new year often brings a lot of joy. You get to look back and see everything that you’ve accomplished in the last 12 months, and you get to look ahead at the limitless possibilities that the future holds. However, there is one devastating thing that can dampen the mood for a sales rep – the fact that, at the beginning of the year, the scoreboard resets to 0. One day, you could be sitting on… → Read More
How This Company Drove 300% Growth in 15 Months
300% growth in 15 months – it sounds like a pipe dream for most marketing and sales leaders, but for… → Read More
ABM or B2B Marketing?
For as long as the term “Account-Based Marketing” (ABM) has been around, there has existed a debate about its name, history, and quite frankly, its legitimacy. People say, “sales has always been account-based, and marketing is just now catching up” or “it’s just the acronym du jour” or even “it shouldn’t be called Account-Based Marketing because it’s not just for marketers.” It’s correct that… → Read More
ABM or B2B Marketing?
Call it ABM. Call it B2B marketing. Call it whatever you want. What I hope we can all agree on is that ABM is just good B2B marketing. And, it's as much a mindset as it is a go-to-market strategy. → Read More
10 Real-Life Examples of Proven ABM Campaigns
When done correctly, Account Based Marketing consistently delivers the personal and relevant experience that customers demand. Here's a glimpse into some of our most successful ABM campaigns. → Read More
10 Best Summer Reads for B2B Professionals
Summer is the perfect time to get lost in a good book. There's nothing better than sitting out in the sun with a page-turner while working on that tan. Those who know me know that I'm an avi → Read More
2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders
What are the best companies doing with ABM? Engagio teamed up with Salesforce Pardot and surveyed 500 business leaders. This is the state of ABM in 2019. → Read More
A Day in the Life of an ABM Marketer
I sat down with Sandra Freeman, Head of Strategic Marketing at Engagio, to document what she does every day as an ABM marketer. → Read More
It’s Time to Reinvent Marketing
In today’s day and age, with the advanced technology at our fingertips, it’s hard to imagine a world where you didn’t have a place to capture leads. It’s hard to imagine a world without a search engine that allowed you to bid for a spot to show up at the top of the results page. It’s hard to imagine a world where each lead that you captured had to be followed up with manually. That world existed… → Read More
Top ABM Takeaways from SiriusDecisions Summit 2019
It's no surprise that Account Based Marketing was, once again, a popular topic with an entire track dedicated to best practices. Here were out top takeaways from #SDsummit. → Read More
How Do You Not Get Duped When Buying ABM Software?
Have you ever been browsing Instagram, and an ad pops up for a new, sleek, modern piece of furniture that…… → Read More
How Do You Sell In The Gap?
We recently chatted with Keenan, author, keynote speaker and runs A Sales Guy, to talk about one of the core pinciples in his book Gap Selling. → Read More
7 Lessons from Game of Thrones To Advance Your Career
Game of Thrones is one of the most highly anticipated and entertaining series this year, and arguably the most popular show of all time. But what can it teach you about how to advance your career? It turns out a lot! Business can be competitive, even cutthroat. As we head into the final season, the characters, settings, and plot twists throughout the series offer a rich education on how you can… → Read More