Brandon Carter
Digital Content Next
New York, NY, United States
Contact Brandon
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Brandon:
Content and commerce: just how related are they?
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
Are music videos the next big thing in content marketing?
You may not be familiar Cillit Bang, a cleaning product popular in England, but that’s about to change, thanks to a new ad that makes a strong case as content, too. → Read More
Sites we lost, gained, and other Notable 2015 Moments in Publishing
A look back at some of the moments in the media world that defined the year. → Read More
The Year in [Creative] Distribution
When you think of creativity, does the word “distribution” come to mind? Here are a few high-profile examples of content producers taking a different approach to spreading the word this year. → Read More
Content marketing, ad blocking and other trends that rocked digital publishing in 2015
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
The Best Native Ads of 2015
In native advertising, the balance between meeting brand objectives and offering content an audience actually wants can be a delicate one. Here are 5 of the best examples we saw in 2015. → Read More
Post In Category: Best of 2015
Outbrain is the world's largest and most trusted content discovery platform. Discover What's Next. → Read More
Here’s what Black Friday, Cyber Monday looked like on the Internet [Data Visualization]
With online activity now matching the in-store craze that typifies the holiday season, especially during Thanksgiving weekend, we created a visualization of what some of this activity looked like on Black Friday and Cyber Monday. → Read More
As marketers get more aggressive, consumer appetite for holiday content grows
It's time to gear up for an aggressive push from advertisers that now routinely includes content marketing. Here's how holiday exposure has played out for consumers in recent history. → Read More
‘The Kicker’ enters the fray armed with lots of laughs and even more videos. Will it work?
As sports fans get used to life without Grantland, along comes The Kicker to try and cheer everyone up. → Read More
Site of the Week: Reddit gives us ‘Redditorial’ with new site Upvoted
This week, we take a look at Reddit’s new experiment Upvoted. What is Upvoted? Upvoted, launched yesterday, is Reddit’s Buzzfeed-killer. Which is fitting, as the Reddit community has sounded off for years about sites like Buzzfeed... → Read More
Tesla Rides User-Generated Content to Advertising Greatness
Tesla has this free marketing thing down, doesn’t it? Back in August, the automaker received the kind of earned media most can only dream of when the P85D, an all-wheel drive version of the Model... → Read More
How Red Bull Crashed My Sunday Night
Sunday nights are sacred for me. The quiet before the storm. A pause to reminisce on the weekend that was… or wasn’t. One last haven against the beat down of Monday in New York City. But mostly,... → Read More
Site of the Week: Netflix Presents ‘Cocaineomics’
Our Site of the Week goes to, of all things, a native ad. Though calling it one doesn’t really do it justice. Cocaineomics is a glimpse into how good the web could be if user-first advertising models continue to... → Read More
[Infographic] Brainpower: The Fashion Brands Audiences are Falling for this Season
If fashion is famously fickle, what about consumer interest in it? To commemorate the new Fall season and the Fashion Week storm now rolling through Milan, we took a look at some fashion brands and... → Read More
Site of the Week: BlogAbout
After a brief summer hiatus, Site of the Week is back for the official start of Fall! This week, we jump in with a pretty cool writing tool called BlogAbout. What is BlogAbout? BlogAbout is an idea... → Read More
How to Succeed in Content Marketing Without Publishing a Thing — Part 3: Curation
Part three in our no content, no problem series focuses on the agony and the ecstasy of curation. What is Curation? A working definition of curation is the collection, organization and selection of media to present to an audience,... → Read More