Rande Price
Digital Content Next
New York, NY, United States
Contact Rande
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Rande:
Understanding the dimensions of trust in the news media
Accuracy and transparency are vital elements of quality journalism that both play into another critical component: trust. → Read More
What’s behind digital media’s confidence – and priorities?
The Association of Online Publishers’ new report features revenue growth, data, diversification, and a focus on talent and diversity. → Read More
2023 strategies for subscription growth
Reuters' latest report finds that publishers are more focused than ever on diversifying revenue and bolstering their subscription businesses. → Read More
Standardization and transparency improve programmatic ad market
ISBA's 2022 study shows improvements in the programmatic supply chain from advertiser to publisher and offers further recommendations. → Read More
Focus on the customer journey to retain subscribers
Media execs note that their churn rate is higher this year than last year and are worried about a global rise in subscription cancellations. → Read More
Using content analyses to guide streaming business strategy
With more than 300 services in the U.S. streaming market, media companies must strategically use analytics to attract and retain viewers. → Read More
News organizations try TikTok to engage younger audiences
News brands see TikTok as a place to attract and engage younger audiences who are less likely to go directly to their websites or apps. → Read More
Personalized content comes to FAST streaming
Given that there are now 300-plus OTT channels, personalization may offer streaming services a way to differentiate and appeal to viewers. → Read More
LGBTQ+ representation impacts advertising
Pragmatically, inclusive marketing makes sense, but how well is "purpose" integrated into the brand experience? → Read More
TV ads create strong brand memories
Given the many distribution options, how do channels such as streaming, mobile, and on-demand compare for advertising engagement and recall? → Read More
Key podcast trends: from production to monetization
Most podcasters believe the medium will become more prevalent over the next two years, Metrics and monetization remain a challenge. → Read More
DCN explores the rise of and best practices for AVOD and FAST
DCN partnered with Magid to uncover insights on how the streaming market is developing and to take advantage of the growth in AVOD and FAST. → Read More
INMA identifies new approaches to attract a Gen Z audience
While they consume about the same amount of news as Millennials, members of Gen Z use it much differently than previous generations. → Read More
It’s a critical time to refocus your subscription strategy
The media industry is wisely considering the future trajectory of subscriptions as the marketplace faces heightened competition and inflation. → Read More
What's the best way to balance big tech and journalism?
Search and social media are ways in which people discover and consume news so platforms benefit from traffic derived from publishers’ content. → Read More
Why advertisers should be watching CTV
The combination of digital reach and TV content makes CTV streaming ad inventory especially valuable to marketers seeking broad audiences. → Read More
Key trends shaping the booming streaming market
The overall market for subscription video on demand is substantial. PwC projects that the 2022 SVOD U.S. marketplace will generate $25.5bn. → Read More
Publishers explore subscription models focused on inclusivity
Publishers allow audiences to access the news at a reduced cost and pave the way for a long term subscriber relationship. → Read More
Publisher demographics are more effective than data-brokered targeting
While marketers and advertisers generally agree that targeting is a useful tool, new research evaluates several tactics for effectiveness. → Read More
Streaming drives this year’s upfronts
The buzz this Upfront season is all about streaming. Networks emphasized the value for advertisers who buy inventory on their CTV offerings. → Read More