Jeff Coveney, Business 2 Community

Jeff Coveney

Business 2 Community

Natick, MA, United States

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Recent:
  • Unknown
Past:
  • Business 2 Community
  • Relevance
  • Marketo

Past articles by Jeff:

How US-Based Companies can Reduce GDPR Risk

General Data Protection Regulation (GDPR) is the beast of all beasts when it comes to data security and compliance. The regulation goes into full effect on May 25th, 2018 and affects marketers and bu… → Read More

6 GDPR Questions to Get You Started

The General Data Protection Regulation (GDPR) is the MacDaddy of compliance regulations that revolves around businesses protecting personal data AND communicating properly with its European Union (EU… → Read More

Why Your Attribution Reporting is All Messed Up

Do you own an easy button that instantly provides vision into your company’s marketing impact? If so, bottle it up and sell it. We all want the pretty charts and graphs that provide insights on how… → Read More

8 Ways to Ignite Engagement with Email and Retargeting

Sending emails to the same crowd with no improvement in engagement and click-through rates? Getting more unsubscribes than you’d like? Or, trying to improve the open rates of your emails to get you… → Read More

3 Times Vanity Metrics Aren’t Useless

Ahhhh, vanity metrics. The one thing everyone thinks they need, but are probably better off without. TechCrunch defines vanity metrics as: “Things like registered users, downloads, and raw pageview… → Read More

Do You Need a Reporting Renovation?

Reporting is hands down one of the most terrifying parts of a marketer’s job. All our hard work, brilliant ideas, and nervous campaign executions are exposed, and we have to come to terms with the… → Read More

6 Reasons Why You Need a Mailing and Data Governance Policy

One word…BORING. We are marketers that want to talk about marketing results and revenue impact. Who wants to talk about email policies and data governance? That’s a fast way to get the crowd yawn… → Read More

Gold Nugget Data Policy – 6 Steps To Trash Your Bad Data

Is your database overloaded with junk and dead leads? Is your marketing automation platform database size over the limit? Zombies really don’t have much use in the real world and neither does bad d… → Read More

Is Your Email Content As Relevant As Corey Feldman?

In the 1980s, star Corey Feldman was the cat’s meow at the box office and tabloids covered him everywhere. Today’s he’s attempting to start a singing career as his acting career has gone into o… → Read More

How do you Measure Nurturing Success?

Your organization is spending boatloads on content marketing and lead nurturing, but is it really making an impact? It takes, on average, 10 marketing-driven “touches” to progress a lead from the… → Read More

Step up Your Lead Nurturing Game

Looking for a strategy that creates true multi-channel conversations? Try integrating direct mail & physical gifting into your lead nurturing efforts. → Read More

Insource or Outsource? 7 Key Roles to Create Your Revenue Machine

When I was younger, my dad liked to change the oil in our family’s cars. It would take him way too long and he looked like he was swimming in oil after he was done. And my mom would always get PO  → Read More

How To Track Inbound Referrals

So you have the whole tracking process down for analyzing Marketing Generated (Website, Advertising, etc.) and Sales Generated (Calls by Sales) leads. And then some weird leads start popping into you… → Read More

Call the Darn Leads – 11 Mistakes Companies Make

Time and time again, I see leads in new client’s systems that are supposed to get contacted. Yet, they just sit and begin to grow mold like the old bread in the back of your pantry. The quick answe… → Read More

Step Up Your Lead Nurturing Game

We all know that lead nurturing is a best practice. What are your plans to step up your lead nurturing over the next year? Better segmentation? Check. More targeted content? Check. Interactive conten… → Read More

How To Bring New Marketers On Board-The Training Blueprint

Onboarding is a critical part of a strategic talent management program, but it is often overlooked by busy managers who believe that it’s human resources’ responsibility. – Success factors… → Read More

Boost Your Nurturing Content With 7 Content Repurposing Dishes

79% of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. MarketingSherpa Growing up, my mom had a knack for getting the most out of o… → Read More

Video Marketing 101 with Ian Hutchinson of Vidyard

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year. Hubspot Blog As technology and people continue to evolve, so do marketing tactics. Video… → Read More

Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines

Recently, I was in the mood for some silly humor and watched Wayne’s World on Netflix. In the movie, two dimwits named Wayne and Garth work on a beer bottle assembly line before quitting to attend… → Read More

Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines

A company's lead lifecycle is similar to an assembly line except that instead of an assembly line of goods, the lead lifecycle is an assembly line of leads. → Read More