Kayleigh Barber
Digiday
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Kayleigh:
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time. → Read More
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets. → Read More
Axios Pro generated $2 million in 2022 with more than 3K paid subscribers
Axios Pro has more than 3,000 subscribers and Nick Johnston's on a mission to hear from every one of them about what they want from the Pro product in 2023. → Read More
How Betches Media is using short form, vertical video to continue growing in 2023
Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are top buys. → Read More
WSJ, Insider, BDG among publishers revisiting pandemic lessons in business ops as potential recession looms
BDG, Insider, WSJ and other publishers are bracing for the uncertainties of 2023 with lessons from the pandemic. → Read More
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn. → Read More
Hearst wants Gen Z's social shoppers to use its new commerce platform, FirstFinds
Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. → Read More
‘A dollar is a dollar’: Publishers restructure commerce teams to drive revenue, experimentation
Media companies are restructuring their commerce teams after realizing that a siloed approach only fragments revenue. → Read More
Why Hearst is building a commerce marketplace
Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. → Read More
How The Independent is getting brands on board to advertise against breaking news
Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle. → Read More
How The Washington Post's Joy Robins is using lessons from 2020 to handle the current economic slowdown
Joy Robins' role as CRO looks different than it did a year ago, but in a volatile economy, a media company's revenue sources are subject to change as well. → Read More
'It takes ingenuity to survive': How The Daily Beast's Mia Libby is bracing for an economic slowdown
The role of the CRO includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year's time was an unexpected one. → Read More
How Slate's Charlie Krammerer is prioritizing frequency to boost podcast revenue
Several of Slate's podcast series will have more than one season per year starting this year in order to give advertisers more opportunities to advertise. → Read More
Why The Wall Street Journal is centering personal finance on its new commerce site Buy Side
WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice. → Read More
Bustle's Charlotte Owen is on a mission to turn around Elite Daily
Bustle and Elite Daily's editor-in-chief talks about the unique interviewing approach she's teaching her teams and how they're approaching TikTok without competing for views. → Read More
A Q&A with Axios' Sara Kehaulani Goo on bundling newsletters as an audience engagement strategy
Axios' editor-in-chief is creating a playbook to consolidate its coverage into more "high frequency products" in order to streamline audiences. → Read More
Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data
In this week's Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses. → Read More
How Front Office Sports is leveling up its branded content business through educational courses
One the latest episode of the Digiday Podcast, FOS's founder and CEO Adam White talks about growing the company through new hires and its new investment partnership from Crain Communications. → Read More
With the return of travel, Condé Nast Traveler puts its new global team to the test
Condé Nast Traveler's global network of editors are writers and able to use their regional expertise to cover the travel industry closer than ever. → Read More
How Refinery29’s Simone Oliver is complementing content with commerce
The Vice Media Group-owned women's lifestyle publication plans to start testing live shoppable video this spring, its global editor-in-chief said in the latest episode of the Digiday Podcast. → Read More