Bri Williams
SmartCompany
Melbourne, FL, United States
Contact Bri
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Past articles by Bri:
Should you pull a Kaufland and ditch your big, expensive project?
Kaufland has cancelled its plans to dominate Australian retail. The easy thing would have been to keep to its plans. The harder thing was to walk away. → Read More
Why an app with one million users failed
Carrot Rewards, a mobile app that spruiked its use of behavioural economics to engage 1.1 million users, filed for bankruptcy this year. → Read More
Why did Shoes of Prey fail? Because it listened to customers
Shoe retailer Shoes of Prey toppled over like Bambi in heels last week. And no wonder, because the founders trusted what their customers told them. → Read More
The most difficult person of all: A guide to shaking your own bad habits
Learning to manage our own behaviour and establishing positive habits is the cornerstone of a productive and healthy life. → Read More
Doughnut or salad? How the 'busyness cult' impacts what people buy
According to new research about consumer choices, if you are selling something healthy or virtuous, cueing busyness may work in your favour. → Read More
The Zorro technique: How to sway someone to change their opinion to align with yours
Here's how you can "lead an individual or group through the need to change so they get on board and stop resisting you." → Read More
The birdbath principle: Attracting customers by reducing fear
Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator. → Read More
How Shopify's chief and founder Tobi Lütke uses priming to change employee behaviour
Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour. → Read More
Environmental primes: Why traffic noise increased car insurance payments by 11%
The environment in which a customer's decision takes place plays a large, and often overlooked, role in shaping an outcome. → Read More
Behavioural economics and segmentation — do we need both?
When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation. → Read More
Two golden rules: How to improve your LinkedIn conversion
If you use LinkedIn for prospecting, here are some tips on how to get it right so an annoyed new connection doesn’t block you. → Read More
"Better outcomes from every interaction": How to make behavioural economics a habit
Behavioural economics is an amazing opportunity to get better outcomes from every single interaction you have with other people. → Read More
Abandoned online shopping carts: Why being cagey about pricing is harming your business
Why retailers must be open about pricing, have easy-to-view stock availability and diminish perceptions of cost through numbers psychology. → Read More
How to contextualise value for your customers and maximise sales
Business owners need to shape the context in which the transaction will take place, and then offer up their frame of reference. → Read More
Why customers are buying into Coles’ Little Shop campaign
The fact that the Little Shops campaign is going gangbusters means it warrants an explanation. Here's why customers are responding so positively. → Read More
The three fundamental truths about your customers
Your customers are not blank slates, eagerly awaiting your brilliance, so remember these three fundamental truths when approaching them. → Read More
Why misspelling a name is more of a problem than you realise
Our names are central to our identity, so misspelling them can be detrimentally interpreted as attacking someone at very their core. → Read More
Easier to track but harder to trap: The challenge of influencing modern day customers
Snapchat, AI, millennials, blockchain. Everything feels like it’s changing, faster than ever and all the time. But is that true and what does that mean for customer behaviour and how we engage customers today? → Read More
When to apply behavioural economics solutions to your business
“When would I use behavioural economics in my business?” Bri Williams outlines the four points at which businesses are triggered to seek behavioural economics solutions and the benefits they can offer. → Read More
Why small businesses have to smile more
Consumers expect more warmth from small companies, and will punish you if you don’t deliver, new research has found. → Read More