Seth Barton
MCV
United Kingdom
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Past articles by Seth:
EA suggests that it may drop FIFA brand
A recent news post from EA on the upcoming FIFA 22 launch has dropped something of a bomb. The publisher is currently thinking about its ongoing use of the FIFA brand, potentially renaming one of the → Read More
How to update your game without impacting player experience (or revenue)
This content was created in association with Improbable. To find out more visit . How much is a minute worth? What about thirty? When it comes to free-to-play titles that → Read More
EA reshuffles senior team and starts search for new CFO
Last night EA announced a reshuffle in its senior leadership team. With CEO Andrew Wilson announcing two promotions and an upcoming departure. First up is the promotion of Laura Miele from chief stud → Read More
Indie Showcase finalists announced for Develop:Brighton
Get a discount on conference passes for this year’s event using our promo code of: KVVKUJ The finalists have been announced for this year’s Develop:Brighton Indie Showcase. Which celebrates the best u → Read More
Crafting a virtual Deathtrap – making Deathtrap Dungeon with Madalorian virtual studio tech
The Mandalorian has popularised virtual studio technology, now Wales Interactive and Good Gate Media are are using it to bring Fighting Fantasy classic Deathtrap Dungeon to life - MCV/DEVELOP → Read More
Panivox unveils RichCast for voice-driven interactive entertainment
Panivox’s has announced its much-teased new platform in the form of RichCast, an interactive entertainment platform centred on user-generated voice-driven content. Initially available on Windows and → Read More
Sony to acquire Firesprite – the studio born out of Sony’s Studio Liverpool closure
Sony has today announced that it will be acquiring Liverpool-based Firesprite to bolster its PlayStation Studios lineup. The studio was founded by industry veterans after the closure of Sony’s own Stu → Read More
Brendan ‘PlayerUnknown’ Greene details epic scope of his next title: Project Artemis
Brendan Greene, creator of PUBG, has set out the stall for his next game and the ambition is literally global. Project Artemis is devised to create a planet-sized world for players to explore and surv → Read More
Brendan ‘PlayerUnknown’ Greene details epic scope of his next title: Project Artemis
Brendan Greene, creator of PUBG, has set out the stall for his next game and the ambition is literally global. Project Artemis is devised to create a planet-sized world for players to explore and surv → Read More
Lawn Mowing Simulator is undoubtedly the most British release of a very British summer – creator Skyhook Games talks on balancing co-development with its own IP
The British are the masters of the lawn, really. According to a recent article in The Guardian, British lawn experts are headhunted around the world to provide the very silkiest of surfaces for sports → Read More
Thunderful acquires fledgling studio To The Sky – looks to invest $5m in its first title
Thunderful Games today announced that it was acquiring fledgling developer To The Sky. The fellow Swedish outfit is based in Gothenburg and Thunderful will be funding the studio’s first title to the t → Read More
Avoid the mounting costs of multiplayer games with hybrid cloud
“While relying on the cloud might eat up your budget, relying on bare metal alone might not allow a studio to scale up fast enough if a game becomes popular.” | MCV/DEVELOP → Read More
Many writers and narrative designers laid off at Love Island developer Fusebox Games
It’s become apparent in the last 24 hours that a number of staff, largely writers and narrative designers, have moved on from London-based Fusebox Games, the developer for Love Island: The Game. Court → Read More
Indie developers make case to PlayStation over store policies, tools and account management
A handful of indie developers and publishers have spoken out on Twitter against PlayStation about the support they receive from the PlayStation Store, particular in regards to the tools and promotions → Read More
Sigh of relief – UK and EU agree data adequacy – Ukie welcomes move
The UK and EU today agreed to adopt ‘data adequacy’ between them. Which will allow the continued flow of personal data between the two. That means that | MCV/DEVELOP → Read More
Sigh of relief – UK and EU agree data adequacy – Ukie welcomes move
The UK and EU today agreed to adopt ‘data adequacy’ between them. Which will allow the continued flow of personal data between the two. That means that | MCV/DEVELOP → Read More
Warner Bros Games (and AT&T) sells Golf Clash developer Playdemic to EA for $1.4bn
Electronic Arts today announced that it would be acquiring UK developer Playdemic from Warner Bros. The all-cash deal for the developer of the highly successful Golf Clash mobile title is costing EA $ → Read More
Warner Bros Games (and AT&T) sells Golf Clash developer Playdemic to EA for $1.4bn
Electronic Arts today announced that it would be acquiring UK developer Playdemic from Warner Bros. The all-cash deal for the developer of the highly successful Golf Clash mobile title is costing EA $ → Read More
NPD charts for May – sales up and Resident Evil: Village takes top spot
NPD’s sales figures are in for the US in the month of May. And the industry continues to boom as next-gen console buzz managed to build on the huge gains | MCV/DEVELOP → Read More
Gary McKay is named as new GM at Bioware – ‘For me, success is all about rebuilding that reputation…’
Bioware has a new GM after seven months. Gary McKay has been given the job, having joined the company at the start of 2020 as a senior director of development operations. But is now the one in charge → Read More