Josh Baez
Matt Heinz
Seattle, WA, United States
Contact Josh
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Josh:
[REPORT] Selling in a Digital First World: The 2021 State of Conversational Sales
In this digital age, sales need to do more than sell. To find success, they must lead. And with Conversational Sales, they can. → Read More
2020 Silver Linings: The Things That Got Us Through 2020
Music and podcasts Matt Heinz: VOCES8. A beautiful, British a capella group. Fantastic for the holidays and ethereal music for year round as well. Maria Geokezas: Ever since March, I’ve gravitated to things that help take my mind off the Pandemic, the social injustice issues and the election/politics. Every one of my selections is a little escape from the string of same days. The Michelle Obama… → Read More
Heinz Marketing's 2020 Silver Linings: The Things That Got Us Through the Year
Music and podcasts, food and drinks, TV shows and movies, hobbies and interests: here are Heinz Marketing's 2020 Silver Linings! → Read More
How Has B2B Sales Changed in the Digital Era?
For B2B sales to generate predictable, sustainable success in 2021 and beyond, they must prioritize creating the best buying experience for their customers. → Read More
The Pros and Cons of Virtual B2B Events
The in-person B2B event playbook has been thrown out the window. And in their absence, virtual B2B events have risen to fill the void. The question is: Have they succeeded? → Read More
Breaking Down the B2B Buyer's Journey
Companies who master the B2B buyer's journey are able to enable their buyers, affirm decisions, and generate revenue with predictability and confidence. → Read More
How to Market and Sell to the B2B Buying Committee
To generate revenue, B2B marketers and sellers must ensure they reach every member of the B2B buying committee. Here's what you should consider. → Read More
How to Master the Virtual Event Experience
To create meaningful virtual event experiences, B2B companies must do more to provide audiences with rich opportunities to interact, discuss, and engage. → Read More
How to Create an Ideal Customer Profile
Your ideal customer profile is a company cornerstone – informing how you go to market, who you reach, what you say, and what you offer. → Read More
5 Stages to Create a Content Marketing Strategy
Content marketing facilitates consideration, drives decision, and creates positive, thoughtful experiences for your prospects and customers alike. → Read More
4 Ways to Keep Your Mind Sharp In (and Out of) Quarantine
When the workday’s done and you’re looking for something that’s not another physical activity, here are 4 ways to keep your mind sharp during quarantine. → Read More
10 Tips to Quarantine with Your Partner
By Josh Baez, Client Engagement Manager at Heinz Marketing As you’ve read in countless other blog posts across the internet: we live in a hugely unprecedented and unpredictable time. Behaviors have changed, routines have changed, entire ways of doing business have changed. And as people continue to spend more time working at home, it can be challenging to share your makeshift workspace with a… → Read More
Challenges and Opportunities of Predictable Revenue Growth in 2020
By Josh Baez, Client Engagement Manager at Heinz Marketing The following blog post was written based on new research from Heinz Marketing and 6Sense. Click here to access the full research report. Every company strives to not only grow revenue, but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. But even if your… → Read More
How Today's Most Successful CMOs Are Achieving Marketing Alignment With Their CEOs & Boards
By Josh Baez, Client Engagement Manager at Heinz Marketing The following blog post was written based on new research from Heinz Marketing, Drift, and G2. As marketers, it’s easy for us to see the value in what we do. But what about for the sales team? What about for the CEO and Board? How often have you run into the challenge of having to justify marketing’s direction? How often have you been in… → Read More
Gotta' Read: 'Atomic Habits' by James Clear
By Josh Baez, Client Engagement Manager at Heinz Marketing To start things off with my conclusion: You’ve gotta’ read Atomic Habits by James Clear. Like nearly everyone else in the world, one of my 2020 resolutions is to read more. Generic, I know. But it’s something I’ve always found myself wanting to do more of. The problem is that when I read, I find myself constantly getting distracted—… → Read More
Have a Cup of Cheer: Songs and Drinks for the Holidays
By Joshua Baez, Engagement Manager at Heinz Marketing Ah, the holidays. They’re back in full-swing, and that can only mean one thing – well, two. It’s time to turn on some music and pour yourself a well-deserved drink! But what are the folks at Heinz Marketing listening to and drinking this year? Here are our recommendations for some classic song-and-drink pairings, guaranteed to help you feel… → Read More
The CMO's Guide: New Research to Accelerate the Buyer’s Journey with Content
By Josh Baez, Engagement Manager at Heinz Marketing It’s no secret today’s buyers are overwhelmed. The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. When 70% of buying decisions are made before ever… → Read More
Best Practices for Identifying, Developing, and Engaging Your Target Audience
By Josh Baez, Engagement Manager at Heinz Marketing As B2B marketers, understanding our target audience is essential to every single thing twe do. Our audience influences the content we create, the messaging we write, the products we help bring to market — everything. And without a clear sense of who we’re targeting and why we’re targeting them, the work we’re doing is little more than random… → Read More
Using Webinars for Research and New Content — The Road to Webinar Success (5 of 8)
By Joshua Baez, Engagement Manager at Heinz Marketing Before diving in, be sure to read our previous posts on Panel Webinars, Webinar Operations, Internal Alignment, and ABM! Now, for our fifth entry into this blog series, let’s talk about how you can use webinars as a means of gathering new data to fuel your content strategy. By utilizing polls, questions, and other interactive assets in your… → Read More
New Research: Inside the Head of a Marketing Leader Throughout The Buyer’s Journey
By Joshua Baez, Engagement Manager at Heinz Marketing “How do my peers make buying decisions?” It’s a question on the mind of many of today’s B2B marketing leaders — and for good reason. The role of the marketing leader is evolving, expanding to focus on more strategic purchase decisions spanning the entire customer lifecycle. And with this expansion comes the greater potential that your… → Read More