Dennis Shiao
Content Marketing Institute
San Mateo, CA, United States
Contact Dennis
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Past articles by Dennis:
How Land O’Lakes Found a Mission Greater Than Sales
With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way. → Read More
A Tale of 2 Pioneering Women in the Content Marketing Space
We know inequality for women in the workplace needs to change. Which industries are making a difference? Content marketing, for one. → Read More
How You Can Fix Broken B2B Marketing Emails
B2B marketing emails are not always known for excitement and engagement. But they can be. → Read More
B2B Marketers: Drop the Drip and Double Down on Email Newsletters
We marketers think of our email lists in a transactional manner: a sea of names to guide down the sales funnel. A vehicle to turn leads into opportunities. → Read More
Takeaways and the In Person Experience From Content Marketing World 2021
Content Marketing World's theme this year was “Connections,” and after 18 months of physical separation, reconnecting was amazing. → Read More
The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity. → Read More
What I Learned From Taking on New Marketing Roles
My career has taken a winding path, and I’ve enjoyed every step of the way. Here's what I learned from the many transitions in my marketing career. → Read More
Here's How to Combat Zoom Fatigue's Cousin, Webinar Fatigue
Zoom fatigue has a close cousin and it’s called webinar fatigue. Combat it and reach your audience (yeah, with webinars) by thinking and acting differently. → Read More
For Marketing Success, It’s Important to Zig When Others Zag
I think there’s more opportunity in what others are not doing. In this article, I’ll highlight three ways to find success by avoiding the crowds. → Read More
Overcoming Challenges: Lessons From 5 Years of Marketing Meet-Ups
As the Bay Area Content Marketing Meetup celebrates its 5th anniversary, it shares how it turned challenges into successes. → Read More
B2B Brands: Steal These Personal Newsletter Lessons for Your Email Marketing
B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts. → Read More
Conquer Your Video Fears and Get on Camera
Make yourself the star of your show using live video. Here’s how to conquer your on-camera fears and build your personal brand – Content Marketing Institute → Read More
Temp Article to Test All Article UI Elements
Intranets don’t only improve internal communications and collaboration at large enterprises, they can also work some productivity magic at a small to midsize business like Stihl Australia. HOOK-ERROR in before_scenario: SessionNotCreatedException: HOOK-ERROR in before_scenario: SessionNotCreatedException: HOOK-ERROR in before_scenario: SessionNotCreatedException: HOOK-ERROR in before_scenario:… → Read More
A Better Approach to On-Demand Video on LinkedIn
To succeed on LinkedIn, Michaela Alexis urges people to be three things: relatable, conversational and helpful. → Read More
Shifting to a Virtual Events Strategy
Events are a way to stay connected with customers. Brands should think customer engagement first, and tactics and channels second. → Read More
How to Build a Personal Brand After a Job Loss
How one person turned a 2008 layoff into the launch pad for a successful personal brand using a content marketing approach – Content Marketing Institute → Read More
3 Stunning Examples Show Visual Storytelling at Its Best
See the five core elements of visual storytelling come alive in these three examples – Content Marketing Institute → Read More
Virtual Events in 2009: Then vs. Now
I was a virtual event evangelist in 2009. I was a bit early. → Read More
How to Do Visual Content With Low, Medium, and High Budgets
Take this advice tailored to three budget tiers to create strong visual content, whether you have nothing or over $30,000 – Content Marketing Institute → Read More
SMX West: How SEO and Web Developers Work Together at Under Armour
At times, it can seem like SEOs are from Mars and web developers are from Venus. At SMX West, Dana Tan explained how to bridge that divide. → Read More